General InformationReq # WD00107106
Career area: Strategy and Operations
Country/Region: United States of America
State: North Carolina
City: Morrisville
Date: Friday, October 23, 2026
Working time: Full-time
Additional Locations:
* United States of America - North Carolina - Morrisville
Description and RequirementsThe Workstation REL Strategy & RTM Lead defines how Workstation grows across Corporate, Enterprise, Global Accounts, and Public Sector. The role translates Commercial BU direction, customer and workload insight, market dynamics, and route opportunities into a focused portfolio of repeatable Workstation plays. Each play includes a clear target, route, business case, commercial requirements, adoption criteria, measures, and a path to activation through the geos.
Responsibilites:- Set the worldwide Workstation growth strategy and route-to-market framework for Corporate, Enterprise, Global Accounts, and Public Sector.
- Identify the customer segments, workloads, verticals, partner ecosystems, routes-to-market, and regions with the highest growth potential.
- Partner with the Vertical Specialist team to identify and prioritize target accounts in key verticals, uncover whitespace opportunities, and build account-focused growth plans.
- Develop and manage scalable growth programs that drive customer acquisition, expansion, retention, and market growth across priority segments, channels, and routes to market.
- Partner with Commercial BU to align Workstation priorities with broader segment strategy.
- Partner with Marketing and Alliances to shape messaging, customer value propositions, enablement needs, partner engagement plans, and demand generation activities.
- Partner with Product Operations to consolidate market and commercial requirements for WW Portfolio consideration.
- Work with Business Planning to size opportunities, build business cases, set baselines and targets, and assess market, share, route, revenue, and gross-profit outcomes.
- Partner with Business Activation teams to turn aligned plays into geo-ready programs, validate local applicability, and improve them based on field feedback and business results.
- Represent Workstation in Commercial BU planning cycles, strategy reviews, quarterly business reviews, and executive decision forums.
Basic Qualifications:- 5+ years of experience in enterprise technology strategy, segment strategy, route-to-market strategy, business management, sales strategy, or a related field.
- Bachelor's degree required; MBA or equivalent experience preferred.
Preferred Qualifications:- Experience with enterprise, public-sector, global-account, strategic VAR, systems-integrator, or alliance business models.
- Strong understanding of complex business-to-business buying motions, workload-based selling, strategic accounts, and multi-stakeholder sales cycles.
- Experience building and scaling commercial playbooks across regions.
- Strong financial and market analysis skills, including market sizing, business cases, revenue, gross profit, and competitive analysis.
- Ability to influence senior stakeholders across Sales, Geo 4P, Marketing, Alliances, Finance, WW Portfolio, and Operations without direct authority.
- Strong executive communication and presentation skills.
Additional Locations:
* United States of America - North Carolina - Morrisville
