Full Job Description
We are looking for a Website & SEO Specialist to join our team and help drive the ongoing growth, optimization, and performance of our corporate website. Reporting directly to the Website Manager, you will play a key role in improving the website's user experience, content quality, and organic search visibility - including emerging AI-powered search channels.
Key Responsibilities
- Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement.
- Perform regular website audits to ensure content quality, functionality, and consistency across all pages.
- Monitor website performance, including traffic, engagement, conversion, and user behavior metrics, to identify optimization opportunities.
- Develop actionable recommendations based on data insights and help measure the impact of optimization initiatives.
- Support efforts to improve the website's organic visibility across both traditional search engines and emerging AI-powered search experiences (e.g., ChatGPT, Perplexity).
- Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs.
- Optimize website content and on-page elements following SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices.
- Support Reddit-focused SEO and AEO initiatives in collaboration with the external agency, helping ensure brand visibility and accurate representation across Reddit search and AI-driven answer results.
- Monitor Reddit conversations and community trends relevant to the brand, and provide input to inform content and search optimization strategies.
- Support the operation, maintenance, and optimization of the corporate website, including publishing and updating content through the Content Management System (CMS).
Requirements
- Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field.
- Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content optimization.
- Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), and SEO platforms such as SEMrush or Ahrefs.
- Strong analytical, organizational, project management, and problem-solving skills with excellent attention to detail.
- Self-motivated, proactive, and comfortable managing multiple priorities in a fast-paced environment.
- Understanding of AI-powered search trends and emerging search optimization practices (AEO/GEO) is a plus.
- Familiarity with Reddit's platform dynamics and community culture, with a good sense of how content performs and surfaces in Reddit search and AI-powered answer engines is a plus.
Benefits
Salary range: $80,000 - $90,000
- Free snacks and drinks
- Fully paid medical, dental, and vision insurance (partial coverage for dependents)
- Contributions to 401k funds
- Bi-annual reviews, and annual pay increases
- Health and wellness benefits, including free gym membership
- Quarterly team-building events
