We are looking for a Website & SEO Specialist to join our team and help drive the ongoing growth, optimization, and performance of our corporate website. Reporting directly to the Website Manager, you will play a key role in improving the website's user experience, content quality, and organic search visibility - including emerging AI-powered search channels. Key Responsibilities - Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement. - Perform regular website audits to ensure content quality, functionality, and consistency across all pages. - Monitor website performance, including traffic, engagement, conversion, and user behavior metrics, to identify optimization opportunities. - Develop actionable recommendations based on data insights and help measure the impact of optimization initiatives. - Support efforts to improve the website's organic visibility across both traditional search engines and emerging AI-powered search experiences (e.g., ChatGPT, Perplexity). - Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs. - Optimize website content and on-page elements following SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices. - Support Reddit-focused SEO and AEO initiatives in collaboration with the external agency, helping ensure brand visibility and accurate representation across Reddit search and AI-driven answer results. - Monitor Reddit conversations and community trends relevant to the brand, and provide input to inform content and search optimization strategies. - Support the operation, maintenance, and optimization of the corporate website, including publishing and updating content through the Content Management System (CMS). Requirements - Bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field. - Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content optimization. - Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), and SEO platforms such as SEMrush or Ahrefs. - Strong analytical, organizational, project management, and problem-solving skills with excellent attention to detail. - Self-motivated, proactive, and comfortable managing multiple priorities in a fast-paced environment. - Understanding of AI-powered search trends and emerging search optimization practices (AEO/GEO) is a plus. - Familiarity with Reddit's platform dynamics and community culture, with a good sense of how content performs and surfaces in Reddit search and AI-powered answer engines is a plus. Benefits Salary range: $80,000 - $90,000 - Free snacks and drinks - Fully paid medical, dental, and vision insurance (partial coverage for dependents) - Contributions to 401k funds - Bi-annual reviews, and annual pay increases - Health and wellness benefits, including free gym membership - Quarterly team-building events