About the Role:The VP, US Analytics is a senior leader who will partner with the executive team to set Subway's analytics agenda and drive strategy through insight. The role is approximately 75% Marketing Analytics, owning how Subway measures marketing effectiveness, consumer behavior and ROI, and 25% Operations Analytics, supporting restaurant performance and franchisee profitability.
This leader will build and lead Subway's US analytics organization, serving as a trusted advisor to the C-suite and the face of business performance to Executive Leadership, Business Development partners and Operators.
Responsibilities include but are not limited to:Marketing Analytics (~75%):
• Set the vision and roadmap for US marketing analytics: media and campaign effectiveness, marketing mix modeling, attribution and incrementality testing.
• Advise the CMO and marketing leadership on investment, media allocation and channel strategy to maximize ROI.
• Lead pricing, promotion and offer analytics, including LTOs, menu and product mix, and price elasticity, to grow traffic, check and franchisee profitability.
• Direct customer, loyalty and consumer insights across Digital, eCommerce and 3PD channels, including segmentation, retention, lifetime value and brand health.
Operations Analytics (~25%):
• Partner with Field Operations and Business Operations leaders on analytic priorities across in-restaurant operations, product mix and restaurant-level performance.
• Establish the KPI framework for sales, traffic, check and operational drivers, and ensure leaders understand performance variances.
Leadership:
• Own the US Sales Plan and Forecast with Finance, Business Operations, Marketing and Executive Leadership.
• Present performance insights and drivers to the US Executive Leadership team, Business Development partners, Operators and franchisee leadership forums.
• Build and develop a team of directors, managers and analysts, and own the infrastructure, processes and automation that let them focus on high-value analysis.
What do we Offer?- Insurance Plans (Medical/Dental/Vision/Life)
- 401k
- Competitive Bonus
- Mobility Allowance
- Tuition Reimbursement
- Company Holidays
- Employee Resource Groups
- Volunteering time
- Many More...
Compensation: The base pay range for this role is $222,400 - $278,000.
Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.
The Company is only considering applicants who are currently authorized to work in the country the position is based.
