5-7 years of B2B industrial sales leadership experience, preferably in service or aftermarket sectors
Proven track record in new business development with a hunter mentality
Experience scaling multi-location businesses and implementing commercial systems
Strong grasp of service economics and customer lifecycle management
Ability to collaborate across sales, marketing, and operations
Builder mentality focused on sustainable systems and talent development
High emotional intelligence and sound judgment in decision-making
Responsibilities
Design and implement a standardized sales operating process with consistent CRM and pipeline management
Unify separate OEM and aftermarket sales functions into a coordinated team
Establish clear team structures and role definitions within the sales organization
Recruit and develop a high-performing sales team, including filling leadership vacancies
Build organizational depth to reduce reliance on individual relationships
Manage change effectively within an independent sales team
Drive growth in service and recurring revenue while improving pricing discipline
Benefits
Opportunity to shape a newly created executive role
Direct reporting to the COO/President
Involvement in strategic decision-making for company growth
Potential for significant impact on the company's commercial success
Support for facility expansion and leadership development
Full Job Description
06th October, 2026
SUMMARY
Our client is seeking a Vice President, Sales & Marketing to build a scalable, unified commercial organization that supports the company's next phase of growth. This is a newly created executive role reporting directly to the COO/President, responsible for bringing together two historically separate sales functions (Engine and Drivetrain/Aftermarket) into one coordinated commercial team, and for elevating the company's marketing function from an internal-branding focus toward demand generation.
RESPONSIBILITIES
Build the Commercial Foundation
Design and implement one standardized sales operating process, including consistent CRM adoption, pipeline management, and forecasting across a sales organization that operates with significant regional and individual autonomy
Unify previously separate OEM/forward-market and aftermarket sales motions into a single, coordinated commercial team with shared account visibility
Establish clear team structure and role definition (by industry vertical and/or region) for a sales organization currently operating in a hybrid, ad hoc structure
Lead and Develop the Team
Recruit, coach, and retain a high-performing sales organization; hire a replacement for a recently vacated service sales leadership role
Build bench strength and succession depth, reducing the organization's dependence on individual relationships and tribal knowledge
Manage change carefully with a seasoned, independent sales team; earn trust before introducing new process, and bring people along rather than dictating change
Drive Growth
Grow service & recurring revenue, the company's highest margin & most defensible growth area
Build out sales presence to support an active facility expansion in Dallas, and fill an open OEM sales leadership vacancy in the Midwest
Strengthen national account, OEM/vendor, and customer retention programs
Improve pricing discipline and margin performance across the sales organization
Elevate Marketing
Transition the marketing function (currently focused on internal branding, employee engagement, and SEO) into the commercial organization and expand its role in top-of-funnel demand generation
Partner with the VP of Development on product-line strategy, market expansion, and go-to-market planning
REQUIREMENTS
Proven B2B industrial sales leadership experience, ideally within service, aftermarket, heavy/off-highway equipment, power systems, or technical distribution
A hunter mentality and track record of new business development, along with the ability to teach and instill that mindset in an experienced sales team
Demonstrated success scaling a multi-location business and implementing commercial systems and process discipline
Strong understanding of service economics, customer retention, recurring revenue, and customer lifecycle management
Ability to operate across sales, marketing, operations, and OEM/vendor relationships
A builder mentality: someone who creates sustainable systems and develops talent rather than relying on individual heroics
High emotional intelligence, sound judgment, and the courage to make difficult decisions while bringing people along through change
Humble, low-ego, collaborative, and relationship-oriented, with strong personal accountability
