VP Roadside Strategic Partnerships

Job Summary:

Facilitate the advancement and growth of revenue flowing from the Airports sales team to the branches’ P&L and meeting a predetermined revenue target. Educate and train the Airports Sellers on how best to leverage the various sales and marketing tools to generate roadside revenue. Maintain knowledge of opportunities across the business in all markets. Strategize, develop and present with sellers and VPs, high-level opportunities and assist in closing business. Maintain presence with the airports sales team and sales leadership to create momentum and awareness of all new and existing opportunities offered. Troubleshoot all issues to achieve completion of campaigns.

                                                                                                    

Job Responsibilities 

• Meets annual budget targets for Airports to Roadside revenue. 

• Develops competencies of the Airport’s sales team, helping them grow in knowledge base. 

• Uses innovative ideas and approach to grow revenue, leveraging all marketing resources. 

• Provides high-quality information on the local markets, assisting in proposal strategies, maximizing market inventory and providing tactical inventory coverage options. 

• Manages post-contract activity coordinating and ensuring fulfillment of client campaigns including material, production execution, and posting instructions. Acts quickly to resolve issues when they arise. 

• Meets in market with sales leaders and sellers to create familiarity with our products and opportunities. Train new sellers on process. Cadence of calls with top sellers and regional sales directors. 

• Performs other duties as assigned.

 

Job Qualifications 

Education

• Bachelor’s degree in business or related field preferred, or equivalent combination of education, training, experience, or military service. 

 

Experience 

• Five (5)+ years in a successful sales, advertising or marketing services organization. 

• Three (3)+ years of relevant out-of-home advertising experience. 

• Deep knowledge of the outdoor advertising business and competitive environment, national strategy, pricing, budget, rate and occupancy impacts in local markets. 

 

Skills 

• Knowledge of out-of-home roadside products, revenue and expense drivers. 

• Deep knowledge of the outdoor advertising business and competitive environment, national strategy, pricing, budget, rate and occupancy impacts in local markets. 

• Creative problem solving. 

• Ability to interface with all levels including C-suite level. 

 

Competencies 

• Business Perspective: Using an understanding of business issues, processes and outcomes to enhance business performance
• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively gets the message across.
• Inspiring Others: Energizing and inspiring others to strive for excellence and commit to common goals and purposes, creating a sense of self-efficacy, resilience, and persistence in followers.
• Negotiating: Seeing to resolve different perspectives or matters of dispute by discovering shared interests and finding mutually acceptable solutions.
• Organizational Awareness: Understanding the workings, structure, culture, as well as the distribution of power within and beyond the organization; utilizing this understanding to solve problems and achieve desired outcomes.
• Revenue and Profitability Management: Managing the revenue stream using internal (organizational) and external (industry, market) sources of information to achieve the organization’s chosen value proposition and maximize profitability.
• Strategic Sales Planning: Identifying and developing business opportunities that are consistent with the long-term strategic plans of the organization.

 

Physical Demands 

The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• Employee must have the ability to sit and/or stand at a desk for a minimum of eight (8) hours a day and complete tasks requiring repetitive use of hands. 

• The employee must have the ability to lift and move items up to fifteen pounds and see written documents and computer screens. 

• The job is performed in a temperature-controlled environment. 

 

Other Requirements 

• Must possess a valid driver’s license
• Have access to a reliable vehicle. 
• Able to travel up to 20% of the time for meetings and market rides. 

                                                                                                     

Location

Phoenix, AZ: 2325 East Camelback Road, Suite 250, 85016

                                                                                                     

Position Type                                                                                             

Regular