VP, Product Management - CTV

Integral Ad Science

$180K — $220K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • Deep technical knowledge of CTV ecosystem including SSAI, header bidding, and ad serving
  • 15+ years in Product Management with experience in programmatic and CTV advertising
  • Track record of successfully delivering complex products from strategy to launch
  • Experience managing and developing high-performing product teams for 5+ years
  • Strong capability to lead in ambiguous situations and influence cross-functional teams
  • Commercial mindset linking product strategy to revenue growth
  • Passion for innovation and leveraging AI technologies
  • Outstanding communication skills for client and executive engagement
  • Ability to thrive in fast-paced, high-growth environments
  • Experience in M&A evaluation and partner negotiations.

Responsibilities

  • Define and articulate the vision and strategic roadmap for CTV product initiatives
  • Lead, mentor, and develop a high-performing team of product managers
  • Guide the team in delivering against ambitious product roadmaps
  • Partner with Go-To-Market teams to launch products and ensure commercial success
  • Build relationships and manage stakeholder needs across various teams
  • Conduct market research and competitive analysis for growth opportunities
  • Serve as an internal and external evangelist for CTV products.

Benefits

  • Paid time off
  • Health insurance (medical, dental, vision)
  • Options for PPO, HSA, and FSA
  • 401k plan with employer matching contributions
  • Eligibility for annual bonuses and incentive plans
Full Job Description

Job Description:

This is a career-defining opportunity to lead our fastest-growing and highest-priority product area. As the Vice President of Product for CTV, you will be the single-threaded owner responsible for our entire Connected TV strategy across both buy-side and sell-side initiatives, including Publica. Reporting directly to the Chief Product Officer, you will shape the future of TV advertising. As an AI-first company, we are looking for a visionary leader with deep CTV domain expertise who will challenge the status quo, inspiring teams to leverage AI and solve the industry's biggest challenges. This role has significant investment and visibility at the highest levels of the company, including the board and senior leadership team.

What you'll get to do:
  • Define the Vision: Own and articulate a clear, compelling vision and strategic roadmap for all CTV across both buy-side and sell-side,  along with  Publica-related product initiatives, ensuring they align with our mission to be the benchmark for media quality.

  • Lead, Inspire, & Develop: Manage, mentor, and elevate a high-performing team of 6–7 product managers, instilling strong talent development principles and fostering a culture of innovation, accountability, and continuous growth.

  • Drive Execution & Delivery: Guide your team to deliver against an ambitious roadmap with speed and quality while delivering key milestones across content-transparency measurement, pre-bid controls, and shifting media quality toward measurable business performance. 

  • Drive Commercial Success: Partner with Go-To-Market and Product Marketing teams to launch new products, drive successful market adoption, and ensure the commercial success and revenue impact of your product portfolio. Directly link product strategy to revenue growth

  • Strategic Partnerships: Become the internal and external evangelist for our CTV products, building deep relationships and managing complex stakeholder needs across Business Development, M&A, engineering, sales, and key clients & industry partners

  • Innovate & Grow: Conduct market research, opportunity assessments, and competitive analysis to keep IAS at the forefront of the evolving CTV landscape, identifying opportunities for both organic growth and potential acquisitions.

You should apply if you have most of this experience:
  • Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.

  • 15+ years in Product Management, with a significant portion of your career focused on programmatic, video, and/or CTV advertising products.

  • Demonstrated success building and delivering complex products from strategy through launch—including experience navigating product failures and extracting key learnings to drive future innovation

  • A proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.

  • Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross-functional partners without direct authority

  • A strong commercial mindset, with proven experience linking product strategy directly to revenue growth and business outcomes.

  • A passion for innovation and change management, with the ability to inspire teams to leverage new technologies like AI to redefine what's possible.

  • Outstanding communication skills with a proven track record of directly engaging external clients, presenting to executive boards, and inspiring internal engineering teams

  • A demonstrated ability to thrive in a fast-paced, high-growth environment, with a passion for building what's next and a willingness to roll up your sleeves to get it done.

  • Strong business acumen, with experience in M&A evaluation and complex partner negotiations being a significant plus.

IAS Pay Transparency:

The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.

Primary Location:

US - New York, NY

Primary Location Base Pay Range:

$0.00 - $0.00 Annual

#LI-Hybrid

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