VP, Performance & Retention Marketing | DermstoreAs the VP, Performance & Retention Marketing, you will unify new-customer acquisition and retention/lifecycle under a single accountable leader, owning the full LTV/CAC equation rather than the top of the funnel alone. Over the past twelve months, the business has moved decisively away from last-click attribution toward MMM, MTA, and LTV-based measurement, and has begun activating first-party data at scale. You will be the measurement-savvy strategist who takes this foundation, steps up to own the full retention and lifecycle P&L, and drives change through action.
You will lead, mentor, and grow a talented team, providing the strategic and operational guidance necessary to scale multi-channel growth while fostering a culture of continuous optimization and accountability.
As VP, Performance & Retention Marketing, you'll: Acquisition & Growth- Develop and drive innovative growth and paid-media strategies with a focus on incremental, sustainable, efficient growth; own the channel roadmap, optimization, and expansion.
- Oversee inbound traffic (SEM, SEO) and Paid Media (Social, CTV, YouTube, Programmatic, and all paid investment), plus Affiliate & Influencer.
- Own channel spend mix and revenue targets, scaling investment while achieving LTV/CAC and ROAS goals.
Retention & Lifecycle- Own the retention and lifecycle P&L, maximizing the existing customer base and supporting the marketing-mix shift toward prospecting.
- Own the acquisition/retention budget split, continuously re-optimized against CLV.
- Lead owned and organic channels, Email, SMS, App, Organic Social, and lifecycle programs including loyalty and auto-replenishment.
Measurement & Data- Own weekly, monthly, quarterly, and annual reporting on actual, budgeted, and forecasted spend and return.
- Mature the measurement stack: MMM, MTA, incrementality (CLS, Geo, conversion-lift), Brand Health, and triangulation of last-click vs. platform-attributed vs. MMM to run headroom analysis across paid social and Google.
- Scale 1P data activation from implementation to commercial activation, driving enriched segmentation and CLV.
Creative & Partners- Own brief and content development with the creative team to optimize ad performance and brand image.
- Manage relationships with the Central UK team and external media partners (Google, Meta, TikTok, MMM vendor).
Leadership- Lead and develop a high-performing team; establish concrete goals, clear swimlanes, and accountability.
Key Performance Indicators- A clear understanding of how unified performance and retention initiatives directly impact the bottom line.
- Driven by data, advanced attribution, and constant optimization to improve performance.
- Able to balance strategic leadership with hands-on operational oversight across complex media and lifecycle stacks.
- Passionate about scaling professional skincare brands through innovative, data-led growth and high-quality communication standards.
What skills and experience do I need for this role? - 10+ years leading paid digital media and/or growth/performance marketing.
- Demonstrable ownership of retention / lifecycle or CRM marketing (Email/SMS/App, loyalty, churn).
- Experience with large budgets across all media types (digital, social, search, programmatic, CTV/OTT, video, OOH).
- Advanced command of direct-response metrics and ROI measurement across Meta, Google, and TikTok.
- AdTech / MarTech fluency; experience with multiple platforms and scaling 1P data activation.
- Fluency in MMM / incrementality / attribution; comfort acting on statistically significant test results.
- Growth mindset with a bias toward change; highly collaborative across data, creative, brand, and site-merch; retailer and/or D2C experience.
What's in it for me? - Salary: $220,000 to $250,000
- Hybrid Work Model - NYC, 3 days office/2 days home
- Medical, Dental, Vision plans
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Exclusive employee discounts off THG Brands
