The Vice President of Operations drives franchise (and company-owned, where applicable) operational excellence by working cross-functionally with business unit leaders, supply chain, finance, legal, information technology, centers of excellence, and the category team to deliver sales targets, brand health, and profitability. The Vice President of Operations leads a team that provides ongoing support for franchisees, the development, and oversight of brand operational standards and policies, and the maximization of the guest experience to deliver traffic, sales, and profitability improvement for the brand.
The Vice President of Operations (VPO) works with the brand's President and the Vice President of Marketing, along with other senior leaders across the organization, to define objectives for the brand and drive business and commercial performance along with operational priorities. The VPO translates the group's objectives into centralized operational priorities and plans to drive topline sales and commercial brand value for franchisees. The VP of Operations has oversight for the implementation of franchising operations strategy, operations standards/services/systems, brand training, and operations technology. The role oversees franchisee support and consulting, enforcement of brand standards, the implementation of performance leadership tools and reports, and franchised business planning. This role is the key leader liaison with Category Operations and Training. They lead field operations, franchise group management, support, compliance, franchising, and development strategy. Additionally, they are accountable for brand operational performance/KPIs and commercialization.
