Job Overview
F5 is seeking a visionary and experiencedVice President of Product Experienceto lead and elevate our product design organization. As a member of the leadership team, you'll champion a user-centered and innovation-driven approach, ensuring our platforms deliver compelling, streamlined, and scalable user experiences. This is a strategic and hands-on leadership role requiring strong expertise in platform product design, the ability to align UX with business objectives, experience incorporatingAI-enabled solutionsinto user experiences, and managing cross-functional teams in global organizations.

This role offers a unique opportunity to shape the design vision for F59s cutting-edge platform offerings by integrating artificial intelligence and cultivating a design culture that drives innovation and business success.

Key Responsibilities:

Vision & Strategy

• Own and articulate a compelling strategic vision for UX/UI across all F5 platform products, ensuring alignment with broader business goals.

• Define and implement a design strategy that supports scalability, user engagement,embedding AI-driven features, and seamless multi-product integration.

• Anticipate industry and customer trends, incorporatingAI solutionsto improve long-term design philosophy and maintain competitive advantage.

Leadership & Team Development

• Lead and inspire a cross-functional team of UX designers, researchers, product designers, and AI specialists.

• Foster a culture of innovation, continuous improvement, and collaboration at all levels of your team, including the delivery of AI-enhanced experiences.

• Balance high-level strategy with hands-on involvement by mentoring team members and guiding AI-specific design efforts when necessary.

Collaboration

• Partner closely with product management, engineering, AI development teams, marketing, and data analytics teams to seamlessly embed artificial intelligence into F5's user experience goals.

• Advocate forAI-powered design approachesandmaintain strong relationships across the organization to foster user-first and tech-friendly collaboration.

AI-Driven User Experiences

• Elevate F59s approach tointegrating artificial intelligenceinto user research, usability testing, and data-driven decision-making.

• Design AI-enabled features and interactions that enhance accessibility, personalization, and predictive workflows across products.

• Champion the seamless application ofmachine learning and predictive analyticsto elevate user satisfaction and operational efficiency.

Execution

• Oversee the end-to-end design process for platform features andAI-powered tools, ensuring timely delivery and alignment with product roadmaps.

• Drive the development of a unified design system that supportsAI-driven innovationand scaling across product teams.

• Deliver measurable impact through enhancements in NPS, adoption, retention, and customer success, with specific focus on outcomes enabled byAI-powered capabilities.

Required Qualifications:

• 12+ years of experience in UX/UI design, with at least 5 years in leadership roles.

• Expertise in platform product design,including embedding artificial intelligence capabilitiesinto products and user workflows.

• Proven track record of implementing strategic visions that transformed product user experiences, integrated AI technologies, and drove business outcomes.

• Deep knowledge of modern design principles, tools, and frameworks, including experience with design systems.

• Strong understanding of user-centered design methodologies, usability best practices, and accessibility standards, plus familiarity withAI design frameworks and pipelines.

• Experience managing, scaling, and mentoring global design teams, particularly in incorporating AI into features.

• Exceptional communication, storytelling, and presentation skills to convey concepts1especially AI-enabled design narratives1to executive stakeholders.

• Demonstrated ability to balance long-term strategy with day-to-day execution.

Preferred Qualifications:

• Experience working in cloud computing, security, or related tech industries, especially with AI integrations.

• Knowledge of lean and agile environments, with a focus on iterative product development andAI-enhanced collaboration.

• Familiarity with advanced design tools like Figma, InVision, or similar platforms for buildingAI-enhanced user flows.

• Exposure toAI tools, machine learning workflows, and predictive analytics platforms.