The OpportunityWe're looking for a marketing leader to define the next chapter of TechSee's growth. As the
VP of Marketing You'll shape how the market understands AI for Home, establish TechSee's leadership in the Connected Smart Home market, and help define a category at the intersection of computer vision, conversational AI, and autonomous service across our enterprise and consumer-facing solutions.
This role is ideal for an experienced marketing leader who knows how excels in transforming complex AI technologies into compelling market narratives. They should have proven ability to build clear differentiated positioning, create demand, and bring innovative technology products to market. The successful candidate will have experience marketing B2C products alongside B2B technology solutions ideally within the Smart Living Ecosystem - Smart Home, Home Connectivity, Consumer Technology, or Connected Devices industries.
Working closely with the CEO and executive team, you'll own TechSee's market narrative, accelerate enterprise growth, and build a brand that stands apart in one of the fastest-moving markets in technology.
Key Responsibilities- Own TechSee's market strategy and category leadership: Define our positioning, messaging, and market narrative while building awareness, demand, and preference across enterprise buyers, partners, analysts, and industry influencers.
- Lead market positioning and go-to-market strategy: Own positioning, messaging, product launches, and go-to-market plans in collaboration with Sales, Product, Customer Success, and company leadership.
- Lead product marketing efforts including new product introduction and sales enablement programs and content.
- Drive demand generation and growth: Lead ABM, field marketing, and inbound and outbound campaigns that support pipeline and revenue growth.
- Build the TechSee brand and market leadership: Lead content, communications, PR, executive thought leadership, events, and analyst relations to strengthen TechSee's position in the market.
- Develop customer, consumer, and partner marketing: develop programs that increase product adoption, engagement, retention, advocacy, and partner collaboration.
- Measure and optimize marketing performance: Define and track marketing KPIs, optimize programs, and manage the marketing budget.
- Lead and scale the marketing team: Build a collaborative, high-performing team while remaining hands-on in the planning and execution of key initiatives.
Qualifications- 10+ years of marketing experience, including at least 3 years in a marketing leadership role such as Senior Director, VP, Head of Marketing, or equivalent.
- Proven experience in B2B2C Marketing, preferably within a startup or scale-up environment, combined with experience marketing Consumer facing applications and services.
- A curious, mindset with a passion for emerging marketing AI technologies and a preference toward action in fast-paced, high-growth environments.
- Relevant industry experience in Smart Home, Home Connectivity, Consumer Electronics, Connected Devices.
- Proven experience developing and executing go-to-market strategies for technology products.
- Strong hands-on experience across product marketing, demand generation, and brand development.
- Strong understanding of enterprise buying journeys and consumer behavior, with a track record of driving measurable pipeline, adoption, or engagement.
- Excellent analytical, communication, storytelling, and cross-functional collaboration skills, with the ability to translate complex technology into compelling customer narratives.
- MBA degree in Marketing, Business Administration, Communications, or a related field.
Why Work With Us?- A Product That Matters: Work on a next-gen voice and visual product reaching millions of consumers. You will be training an AI to solve real-world problems without a rigid script - your impact will literally be heard.
- Greenfield Opportunity: Join this initiative at inception. Enjoy the autonomy to pick the right tools, set the right operational patterns, and help build a consumer AI assistant the way it should be built from the ground up.
- Cross-Disciplinary Team: Sit at the high-tech intersection of AI researchers, mobile developers, infrastructure engineers, and field-tested domain experts.
- Autonomy & Bold Execution: We move fast and trust our experts. We give you the agency, modern tools, and support you need to drive the product's brain forward.
- Total Rewards Package: Competitive base salary, performance-based equity/incentives, top-tier health & wellness coverage, 401(k) matching, and a generous budget dedicated to your continuous professional growth.
- Hybrid Flexibility: Enjoy a collaborative team presence in our NY hub combined with flexible remote days, giving you true ownership over your work-life balance.
Department Marketing Locations NYC Remote status Hybrid
