The RoleWe're hiring a VP of Brand to lead our brand functions - activations, partnerships, community, content, and comms - as we continue to scale our business across digital and retail channels. This person has deep experience leading high-impact brand activities that fuel efficient digital acquisition and high-velocity growth at retail.
This role is for someone with:
- Deep experience with CPG brand activation strategy
- Expertise in retail-focused marketing for emergent brands
- Operational experience building integrated brand marketing strategies
- Passion for connecting the dots between brand activation and business performance
- Clear and compelling communication and leadership skills
- Brand and product messaging expertise - you know how to reframe ideas to make them sticky
- A track record of thriving in a fast-moving, test-and-learn environment
What You'll DoBrand Strategy and Planning
- Define and evolve Create's brand strategy and positioning across digital, retail, and emerging channels, ensuring it stays consistent with our mission and growth goals
- Oversee traditional brand management functions: product and competitive positioning, new product development, messaging hierarchy and brand standards.
- Partner with the founders and SVP of Marketing to translate business objectives into an annual brand plan - key moments, activation calendar, and category-defining campaigns
- Own our brand guidelines (voice, visual identity, tone) and serve as a source of truth and quality to ensure fidelity across every touchpoint, from packaging to paid media to retail shelf presence.
- Scout whitespace in culture, category, and community to keep Create distinctive as the creatine and broader wellness category gets more crowded
Brand Team Leadership, Goal Setting and Measurement
- Manage and develop a team of highly ambitious and talented marketers, inspiring smart bets and innovative tactics to break through into mass culture.
- Set clear, measurable goals for every brand program - awareness, engagement, conversion lift, retail sell-through - and define the KPIs and dashboards used to track them
- Partner with Data and Growth teams to build attribution frameworks that connect brand investment to digital acquisition efficiency and retail velocity
- Conduct structured post-mortems on major activations and turn learnings into a continuously improving playbook
- Own the brand budget across activations, partnerships, and content, and optimize allocation to maximize ROI
Activation and Content Excellence
- Work with our Director and Manager-level team members to drive innovation, quality, and consistency across every brand activation and content asset
- Build, lead, and develop a high-performing team of brand marketers, activation leads, and content creators as we scale
- Build and manage a roster of best-in-class creative, production, and experiential vendors and agencies
- Oversee brand presence at key retail moments - launches, in-store activations, experiential pop-ups - ensuring flawless, on-brand execution
Brand Comms and Campaigns for Omnichannel Growth
- Own brand communications strategy and calendar, ensuring one unified brand voice from paid social to retail shelf-talkers to PR
- Partner with Comms/PR on proactive storytelling and reactive response strategies that protect and elevate the brand
- Lead integrated, full-funnel campaigns that flex across DTC and retail, working closely with Performance Marketing, Retail/Sales, and Product
- Build strategic partnerships - co-marketing, athlete/creator, retail media - that extend brand reach and credibility
Requirements- 8+ years of experience with a focus on CPG, emerging brands, and omnichannel marketing strategy
- Bold, creative thinking that can live across an omnichannel ecosystem
- Strong project management and leadership skills, including experience building and managing a team
- Demonstrated ability to build momentum at retail and translate it into measurable sell-through
- A strong roster of vendors and creative partners who can bring your vision to life
- A track record of connecting brand investment to hard business outcomes (CAC, LTV, retail velocity)
- Comfort operating in a fast-paced, high-growth, founder-led environment
- Genuine passion for health, wellness, and performance categories is a plus
Benefits- Health, Dental and Vision benefits fully covered by the company.
- 401k Participation
- Competitive compensation including salary, bonus, and equity
