Full-Time: Hybrid - Santa Ana, CA (fully onsite for the first 3 months).
Base: $200,000 - $250,000
Reports to: President.
Role SummaryThe VP of Growth owns the digital demand engine across DTC, TikTok Shop, Amazon (in partnership with Marketplace), and Paid Social. This leader is responsible for driving profitable new customer acquisition, improving LTV, scaling creator-driven performance, optimizing CAC/MER, and building a high-output creative and media engine that is efficient, compliant, and predictable.
This role requires a hybrid mindset combining performance marketing, creative strategy, data fluency, and cross-functional leadership. The VP of Growth must be able to scale marketing from a scrappy, fast-moving model to an institutional-grade, multi-channel growth engine capable of supporting a business at significantly larger scale while maintaining contribution margin discipline.
The ideal candidate brings deep experience in DTC, e-commerce, or CPG environments, with significant ownership of growth budgets and extensive experience across Meta, TikTok, creator-led growth, and full-funnel performance marketing.
Core ResponsabilitiesGrowth Strategy & Performance- Own the growth strategy, forecasting, and performance across DTC, TikTok Shop, and paid acquisition channels, with primary emphasis on Meta and TikTok.
- Own growth and media budgets, allocating investment across channels based on revenue, CAC, MER, LTV, payback, and contribution margin targets.
- Partner with Finance on growth forecasting, channel economics, profitability, and scaling plans.
Paid Acquisition & Channel Growth- Lead paid acquisition across Meta, TikTok, Google, and emerging channels, with deep ownership of Meta as a primary growth channel.
- Oversee channel scaling and experimentation across audiences, offers, creative, landing experiences, and acquisition funnels.
Creative, Creator & Affiliate Growth- Own the creative and creator growth strategy across paid media, TikTok Shop, DTC, and marketplace channels.
- Scale creator, influencer, UGC, and affiliate programs to support customer acquisition, content production, and creator-driven commerce.
- Connect creative testing and performance insights to continuously improve messaging, content, and acquisition performance.
Conversion, Retention & Customer Value- Own full-funnel optimization across acquisition, CRO, retention, and customer lifetime value.
- Partner across lifecycle and marketplace functions to improve conversion, AOV, repeat purchase, LTV, and overall customer economics.
Cross-Functional Growth Leadership- Partner with Finance, Sales, Operations, Marketplace, and Product Development to align growth plans with financial targets, inventory, retail priorities, marketplace strategy, and broader business objectives.
- Provide growth performance and customer insights to support company-wide planning and decision-making.
Growth Organization Leadership- Lead the Growth organization across performance marketing, creator partnerships, creative, lifecycle marketing, and CRO.
- Establish clear ownership, KPIs, accountability, and operating rhythms to support efficient execution and continued scale.
Compliance, Reporting & Business Readiness- Ensure growth marketing, advertising, creator partnerships, claims, and customer communications operate within applicable FTC, platform, retailer, privacy, and communication requirements.
- Maintain clear growth reporting and documentation to support executive leadership, board/investor reporting, and diligence requirements.
Requirements- 8-15+ years in performance marketing, growth, or acquisition leadership roles.
- Demonstrated success scaling a high-growth CPG or DTC brand
- Deep experience across Meta, TikTok, and Google ecosystems.
- Strong track record running creator-heavy acquisition strategies.
- Experience managing teams across media buying, creative, and retention.
- Prior exposure to omnichannel environments is a significant plus.
Skills
- CAC/MER modeling.
- Creative strategy.
- Landing page optimization.
- Attribution modeling.
- Creator management.
- Retention strategy.
- Data analytics + forecasting.
Fit Profile
- Commercial, analytical, iterative.
- Comfortable managing multimillion-dollar budgets.
- Thrives in high-speed operating environments.
Compensation- Base: $200,000 - $250,000 (based on proven results).
- Performance Bonus: 20% - 25% tied to revenue and margin targets.
- Equity: Generous stock plan with significant upside as we scale.
Benefits- Competitive base salary designed to reward high performance and impact
- 401(k) plan with company matching
- Comprehensive health benefits including medical, dental, and vision coverage
- Stock option plan so you can share in the value you help build
- Generous paid time off and company holidays
- Real ownership and autonomy to drive measurable growth
- Ongoing professional development opportunities as we scale
