Atria Senior Living

VP of Communications

Atria Senior Living$250K — $275K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in communications or public relations with health care focus
  • Proven success in securing high-impact media coverage
  • Experience developing strategic communications that align with business goals
  • Strong writing and storytelling abilities for diverse audiences
  • Background in content-focused PR and thought leadership preferred
  • Excellent crisis communications judgment and reputation management skills

Responsibilities

  • Develop strategic communications plans positioning Atria as a leader in preventive health
  • Build and maintain relationships with media contacts in health care and science
  • Secure quality media placements for Atria and its leadership
  • Collaborate with content teams to align external communications with editorial initiatives
  • Manage brand reputation and prepare executives for media interactions
  • Lead and execute crisis communications to maintain brand integrity

Benefits

  • 100% paid health and wellness benefits from start date
  • Access to 24/7 virtual care through OneMedical
  • Support for fertility and family planning services
  • Company-covered preventive health screenings
  • Fitness perks through Wellhub +
  • 401k contributions with 4% match after 6 months
  • Flexible Time Off policy
  • Continuing education support for professional development
  • Time off to contribute to underserved communities
Full Job Description
About this role

Atria is looking for an exceptional VP of Communication to communicate Atria's unique position in the health care landscape as an integrated ecosystem that bridges precision prevention, personalized interventions, and academic research.

Reporting to the Chief Content Officer and working in close partnership with our Chief Executive Officer, this individual will become one of Atria's most important storytellers - someone who understands our story, mission, and vision deeply enough to compellingly represent us in any room, to any audience. You will execute Atria's strategic media strategy, identifying and securing the right opportunities for Atria and our physicians through your meaningful relationships with legacy and emerging media. A demonstrated record securing high-impact coverage is a must.

Communications at Atria spans media relations (earned and otherwise), brand management, thought leadership, and crisis communications. This role requires someone who can thrive in our startup environment, where we move quickly and collaboratively.

This is a strategic leadership role for someone who will treat our brand with exceptional care, who understands the nuances of our story, and who appreciates our unique position in the preventive health care landscape. You will represent us thoughtfully and authentically, working closely with our Chief Content Officer to ensure seamless coordination between our editorial brand voice and where and how Atria shows up in the world. This position is suited to someone who approaches media relations as relationship building rather than message broadcasting.
What you'll do
  • Develop and execute strategic communications plans that position Atria as the leading voice in preventive health care and longevity science. You will identify the media outlets, industry publications,podcasts, newsletters, speaking opportunities, and thought leadership platforms that will best serve our mission to democratize access to high-quality health information.
  • Build and maintain relationships with journalists, editors, and other influential voices in health care innovation, preventive medicine, business, and longevity science. You will become the trusted source for media professionals seeking expert physician commentary on emerging health care trends and scientific developments.
  • Secure high-quality placements for Atria and our physicians and leadership with an emphasis on consistent messaging and impact vs. volume.
  • Collaborate closely with our CCO, VP Content, and Director of Content Operations to align external communications with our editorial calendar and content initiatives.
  • Manage brand reputation and serve as the primary coordinator for our leadership team. You will prepare executives for media interviews, speaking engagements, and industry panels, ensuring consistent and compelling representation of our mission and values.
  • Lead crisis communications planning and execution, protecting our brand integrity while maintaining transparency and authenticity in all communications.
Who we're looking for
  • You intuitively get what makes Atria unique and why what we're building is special.
  • You genuinely connect with our mission and can speak about preventive health care and longevity science with passion and precision. You understand that effective communications in health care requires balancing accessibility with accuracy, and you have the judgment to navigate complex scientific topics for diverse audiences.
  • You have exceptional storytelling abilities and can distill complex health care concepts into compelling narratives that resonate with journalists, industry leaders, and the public. You maintain scientific integrity while inspiring action and engagement.
  • You are a strategic thinker who approaches media relations as relationship building rather than message broadcasting. You excel at identifying the right opportunities for our brand, finding the perfect placements rather than settling for mediocre coverage.
  • You are a natural brand steward who will protect and enhance our reputation with the same care and attention we have always applied. You understand that in health care, trust is everything, and every communication reflects on our credibility and mission.
  • You build strong relationships across the organization and coordinate seamlessly with diverse teams.


Salary range: $250,000 - $275,000

Requirements
Job requirements
  • Minimum of 10+ years in communications or public relations roles, with at least 5 years focused on health care, science, or mission-driven organizations.
  • Demonstrated success building strategic media relationships and securing high-impact coverage-both legacy media as well as podcasts, speaking opportunities, and newsletters.
  • Proven track record developing communications strategies that support business objectives while maintaining our authentic brand voice.
  • Experience managing communications for organizations undergoing significant growth or transformation preferred.
  • Strong writing and storytelling abilities, with experience creating materials for diverse audiences including media professionals, industry experts, and general public. Comfort with both traditional and digital media platforms.
  • Experience with content-focused PR and thought leadership preferred over product-focused communications. Background working with research, publications, or content-driven organizations is valued.
  • Excellent judgment in crisis communications and reputation management. Ability to work effectively under pressure while maintaining strategic perspective and brand consistency.

Benefits

At Atria, we are proud to offer every member of the Atria team:
    • Excellent health and wellness benefits, 100% paid by Atria effective date of hire
    • OneMedical membership for employees & dependents giving access to 24/7 virtual care
    • Fertility & family planning
    • Company-covered preventive health screenings through partner hospitals (Calcium score)
    • Fitness Perks including Wellhub +
    • 401k contributions and 4% match starting after 6 months
    • Flexible Time Off
    • Continuing medical education (CME) and CEU support for professional licensure
    • Time to give back and make an impact in underserved communities

About Atria Senior Living

Atria Senior Living is a privately held, for-profit senior housing company based in Louisville, Kentucky. The company operates more than 200 senior living communities in 28 states and seven Canadian provinces. Atria Senior Living is a subsidiary of Holiday Retirement, which is owned by Fortress Investment Group.
Learn more about Atria Senior Living
Size
17,000 employees
Industry

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