10+ years of progressive experience in B2B SaaS marketing, with 5+ in a senior leadership role
Experience leading teams in scaling environments (Series B-D+), ideally in PE/VC-backed settings
Life-Sciences industry experience is required
Fluency in SaaS GTM models and modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.)
Strong cross-functional leadership with Sales, Product, and Post-Sales
Clear, confident communicator and team builder
Responsibilities
Own Florence's end-to-end marketing strategy across demand, brand, product, content, digital, and customer marketing
Create and manage Account Based Marketing programs for large enterprise accounts
Drive scalable inbound and outbound campaigns including ABM, paid media, SEO/AEO, and lifecycle marketing
Refine Florence's brand positioning and category narrative to stand out in a competitive landscape
Develop value propositions, persona-based messaging, and competitive positioning for each key segment
Establish rigorous attribution models, dashboards, and reporting frameworks to inform decision-making
Become a hands-on coach who recognizes team strengths and weaknesses
Benefits
Competitive compensation package
Medical and dental insurance
Office space in the heart of the city
Opportunity to work on impactful health technology
High-output culture fostering innovation and purposeful software solutions
Full Job Description
What You'll Bring to The Team:
Florence is at a pivotal stage of growth-and we're looking for a modern, revenue-driven marketing leader to match our momentum. As our Head of Marketing, you'll shape the strategy, team, and programs that amplify our brand, drive measurable pipeline, and elevate our category presence.
This is a rare opportunity to join a fast-growing, Insight Partners-backed SaaS+AI company transforming clinical trial workflows to bring cures to market faster. You'll be stepping into a leadership team that values marketing as a strategic growth lever, with the autonomy and support to build a best-in-class team.
We're looking for someone who:
Knows what excellent looks like in a scale-up SaaS environment
Can balance near-term demand generation with long-term brand strategy
Thrives in a metrics-obsessed yet collaborative culture
What You'll Build:
Demand Generation:
Proven success at creating and managing Account based programs for large enterprise accounts
Track record of generating ROI-positive demand through a diverse set of offline (partners, events, etc.) and digital channels (email, paid and organic search, display media, social, community, and distributed content marketing)
Metrics-driven approach to evaluating channel and campaign performance, leveraging persona insights to win
Strategy & Leadership:
Own Florence's end-to-end marketing strategy-demand, brand, product, content, digital, and customer marketing
Define the org design, budget, and roadmap for a modern B2B SaaS marketing team.
Become a hands-on coach who recognizes their team's strengths and weaknesses and places members into positions that lead to current and future success
Values diversity, equity, and inclusion; will embrace and prioritize it and make it part of your culture
Demand Generation & Growth Marketing:
Create a shared accountability model, SLAs and joint wins between sales and marketing
Architect full-funnel, multi-channel programs that deliver consistent pipeline and revenue contribution
Drive scalable inbound and outbound campaigns including ABM, paid media, SEO/AEO, and lifecycle marketing
Establish rigorous attribution models, dashboards, and reporting frameworks to inform decision-making
Product & Customer Marketing:
Own go-to-market planning for new product launches and features in partnership with Product and Sales
Develop value propositions, persona-based messaging, and competitive positioning for each key segment
Equip sales with tools, training, and collateral that improve conversion and accelerate deal velocity
Brand & Market Positioning:
Refine Florence's brand positioning and category narrative to stand out in a competitive landscape
Lead messaging and storytelling across all channels-web, content, PR, events, social, and sales enablement
Build Florence into a recognizable and respected brand within healthcare and life sciences
An Ideal Candidate Has/Is:
10+ years of progressive experience in B2B SaaS marketing, with 5+ in a senior leadership role.
US based (remote work is fine)
Experience leading teams in scaling environments (Series B-D+), ideally in PE/VC-backed settings.
Life-Sciences industry experience is required
Fluency in SaaS GTM models, modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.), and buyer journeys.
Strong cross-functional leadership with Sales, Product, and Post-Sales.
Clear, confident communicator and team builder.
What's in it for you?
Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
Make the leap. Join our high-output culture to create innovative, modern, and purposeful software solutions.
