Full Job Description
The SVP of International Marketing leads all aspects of marketing, including the development and execution of marketing plan, strategies and programs to enable continued international growth and profitability. This position leads a team responsible for implementing international marketing plans and initiatives and defining consumer insights, as well as provides marketing expertise and recommendations to field marketers.
Education
Bachelor's Degree Accredited college/university in marketing, advertising or related field Req
Master's Degree MBA Pref
Work Experience
More than 15 years Marketing/advertising work experience Req
2-4 years Experience in the international business community preferably in the restaurant industry (QSR, casual dining, full service, and/or food and beverage) Req
Having successful experience with multiple brands Pref
Demonstrated ability to develop and align strategic marketing and advertising plans that align with brand objectives and drive market penetration and overall profitability. Req
Experience in successfully managing multiple agencies, including an international media agency, for effective and efficient utilization of brand resources. Req
7-10 years Managerial experience Req
Skills and Abilities
Expertise in international and local traditional and digital media planning and implementation.
Ability to quickly identify and articulate a brand's value.
Communication skills that effectively communicate advanced concepts, insights and recommendations in a compelling manner to various audiences (written, verbal and presentations).
Strategic and fast-paced thinker who quickly establishes and maintains credibility and trust.
Negotiation skills with ability influence others to identify and create "win-win" partnerships.
Strategic planning skills with strong business and financial acumen.
Planning, organizing and follow up skills, with the ability to prioritize, delegate and manage multiple projects with sensitive deadlines and changing environment.
Talent management and development skills that creates a highly effective and motivated team.
Possesses a high degree of drive with a proven track record of achieving results.
Knowledge of cultural and linguistic issues that must be addressed when working internationally.
Knowledge of Country specific requirements (e.g., standards and/or markets) as they related to Focus Brand franchises.
Proficiency in Microsoft Word, Excel, PowerPoint.
Ability to travel 30% of the time, including extensive international travel.
