5-7 years of experience in loyalty program management or related field
Strong analytical skills with a focus on P&L optimization
Proven track record in developing and executing marketing strategies
Experience in managing multi-brand loyalty programs
Ability to balance financial analysis with creative strategy
Responsibilities
Own the loyalty program across all seven brands
Develop and execute the personalization strategy
Optimize budgets to drive incremental guest visits
Oversee campaign execution for loyalty and CRM initiatives
Drive member growth and engagement for seven million active loyalty members
Benefits
Comprehensive health and wellness programs
Flexible work arrangements
Professional development opportunities
Employee discounts across all brands
Collaborative and innovative work environment
Full Job Description
The VP of Personalization, Loyalty, & Campaign Execution will own the loyalty program end-to-end across all seven brands. This is a highly commercial, loyalty economics role focused on program architecture, behavioral mechanics, and P&L optimization. The ideal leader will balance financial and analytical rigor with creative strategy to drive frequency, basket size, and incremental same-store sales (SSS). This leader will also develop and execute the personalization strategy, optimizing budgets and driving incremental guest visits across our seven brands. Lastly, this leader will own campaign execution for owned and operated channels, meaning all loyalty specific campaigns and broader CRM campaign execution will be owned by this leader.
This hire will oversee the entire loyalty platform, across all seven brands. The VP of Personalization, Loyalty, & Campaign Execution will drive member growth and portfolio engagement across GoTo's base of seven million active loyalty members.
