15+ years in performance marketing, focusing on lead generation
Experience managing large-scale paid media budgets
Deep expertise in SEM, Paid Social, Programmatic, and Affiliate/Partner channels
Proven ability to drive profitable growth at scale
Strong analytical mindset for rapid, data-driven decisions
Experience in marketplace businesses and financial services/high-consideration categories
Hands-on operator with campaign execution experience.
Responsibilities
Own end-to-end paid acquisition strategy and execution across all channels
Scale lead generation while balancing volume, quality, and conversion
Build a portfolio-based approach to channel investment for optimal outcomes
Drive growth by optimizing key performance marketing channels
Foster a high-velocity testing culture within the marketing team
Partner with cross-functional teams to enhance funnel efficiency and prioritize improvements
Build and lead a high-performing in-house performance marketing team.
Benefits
Medical, dental, and vision insurance
401(k) matching
Eligible for annual performance bonus
Full Job Description
*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday-Thursday in-office, Monday and Friday remote.*
What You'll Own
Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion
Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome
Drive growth by expanding and optimizing key performance marketing channels, including:
SEM (core growth driver)
Paid Social
Programmatic / Display
Affiliate / Partner / Aggregator channels
Experience driving a high-velocity testing culture
Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.
What We're Looking For
15+ years in performance marketing with a strong lead generation focus
Experience managing large-scale paid media budgets
Deep expertise across multiple channels:
SEM
Paid Social
Programmatic
Affiliate / Partner ecosystems
Proven ability to drive profitable growth at scale
Strong analytical mindset with ability to make rapid, data-driven decisions
Hands-on operator with experience running campaigns, not just managing teams or agencies
Track record of building and developing high-performing teams
COMPENSATION:The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience.
INCENTIVE COMPENSATION
Eligible for annual performance bonus
BENEFITS
Medical, dental, and vision insurance and 401(k) matching
About LendingTree
LendingTree is an online lending exchange that connects consumers with multiple lenders, banks, and credit partners who compete for business. The company is headquartered in Charlotte, North Carolina and was founded in 1996. LendingTree provides a marketplace that allows consumers to shop and compare various financial products such as mortgages, personal loans, credit cards, and insurance products. The company generates revenue by charging fees to its partners for each closed loan or service provided to a consumer. LendingTree has been recognized as one of the largest online lending marketplaces in the United States.
