*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday-Thursday in-office, Monday and Friday remote.* Overview We are seeking a Head of Paid Media to lead this engine-owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments. What You'll Own • Own end-to-end paid acquisition strategy and execution across all biddable and partner channels. • Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion • Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome • Drive growth by expanding and optimizing key performance marketing channels, including: ◦ SEM (core growth driver) ◦ Paid Social ◦ Programmatic / Display ◦ Affiliate / Partner / Aggregator channels • Experience driving a high-velocity testing culture • Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team. • Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies. What We're Looking For • 15+ years in performance marketing with a strong lead generation focus • Experience managing large-scale paid media budgets • Deep expertise across multiple channels: ◦ SEM ◦ Paid Social ◦ Programmatic ◦ Affiliate / Partner ecosystems • Proven ability to drive profitable growth at scale • Strong analytical mindset with ability to make rapid, data-driven decisions • Experience operating in: ◦ Marketplace businesses ◦ Financial services / high-consideration categories (strong plus) • Hands-on operator with experience running campaigns, not just managing teams or agencies • Track record of building and developing high-performing teams COMPENSATION:The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience. INCENTIVE COMPENSATION Eligible for annual performance bonus BENEFITS Medical, dental, and vision insurance and 401(k) matching