Reports To: SVP, Global Social
Location: Needham MA, or New York City (Hybrid/Onsite per SharkNinja policy)
Team: Global Social
Role SummaryOwn social strategy, content, and channel performance across North America (US and Canada), driving SharkNinja and Ninja brand growth through owned, earned, and creator-powered social. This role partners closely with the SVP, Global Social on strategic priorities and executive-level initiatives, serving as a key regional leader within the Global Social organization and a senior pillar of the Social Signal Engine.
Key Responsibilities- Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
- Lead and develop a regional team spanning content, community, and channel management across US and Canada
- Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
- Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
- Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
- Manage crisis response and social listening for the region in partnership with global Analytics
- Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
- Report regional performance and investment recommendations to SVP, Global Social
Qualifications- 10+ years in social media/digital marketing, 4+ in a leadership capacity
- Agency-side experience required; large, social-first brand experience strongly preferred
- Deep influencer/creator marketing experience required, including budget ownership at scale
- Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
- Proven track record scaling branded social content and measurable commercial impact
- Experience managing teams across US and Canada markets
- Strong cross-functional influence skills; comfort operating in matrixed org structures
- CPG, DTC, or consumer electronics background preferred
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$285,000-$345,000 USD
