Job DescriptionWHAT DOES A VP, EXPERIENCE STRATEGY DO?The Vice President, Experience Strategy leads a high-performing team in developing data-driven, omnichannel experiences for patient and physician audiences across varied markets. This individual will drive cross-disciplinary collaboration to design and implement innovative customer experiences that build enduring relationships and provide a competitive edge. VP, Experience Strategy has a proven track record of leveraging advanced technology stacks and data analytics to deliver personalized, impactful solutions.
- Set a vision for experience transformation, drawing inspiration from best-in-class companies within pharma and outside
- Create vital relationships internally and externally to capitalize on business opportunities
- Demonstrate an understanding of financials and ownership of team utilization and billability
- Identify and address critical moments and barriers in the customer journey by authoring Omnichannel Plans and running cross-disciplinary workshops
- Partner with Analytics to iterate and optimize the Omnichannel Plan
- Author tactical briefs and ensure alignment with the overall brand strategy; simplify, humanize, and elevate every customer interaction with the brand
- Guide the development of team members in Experience Strategy expertise and career growth
- Support new business initiatives by contributing strategic insights and participating in pitches and presentations
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
- All other duties as assigned
QualificationsWHAT ARE WE LOOKING FOR?- Bachelor's degree in marketing, communications, or a related field
- 12 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
- 3+ years of people management experience, leading and growing a team
- Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
- Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
- Strong analytical skills and user experience skills, with experience using data and customer research to inform strategic decisions
- Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
- Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable).
- Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
- Adept at using AI systems and frameworks
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