Job SummaryWe are looking for the next VP Content Marketing to provide overall direction and leadership for the Associations' Content Marketing strategy and programming. Lead the implementation of collaborative efforts to differentiate our Associations with industry-specific insights and expertise. Emphasis on developing dynamic, customized content to customers via technology platforms. Collaborates closely with VP, Product and Brand Marketing, VP, Digital Marketing, VP, Marketing Enablement and Terrain leads to deliver integrated, impactful content marketing plans.
Essential Duties & ResponsibilitiesCustomer Marketing Vision & Strategy
- Responsible for creating a comprehensive vision and strategy for content marketing across the Associations.
Primary liaison and lead for Terrain across the Associations. - Develop and manage a multi-channel content editorial calendar to define and deliver content to be consumed by customers, prospects, teammates and the market at large.
- Demonstrate a thorough understanding of customer behavioral trends and teammate selling process, with a large emphasis on client engagement at all phases of the buyer process.
Content Creation, Editing & Optimization
- Oversee writing, editing and developing content for digital marketing campaigns, customer education needs, blog articles, newsletters/magazines, eBooks and white papers.
- Build and leverage relationships with subject matter experts to amplify and boost content efforts.
- Oversee optimization of content for search engines and social media to increase visibility and engagement.
- Provide editorial capabilities as needed, considering setting up an editorial review process for complex content needs
- Guide development of best practices to audit, evaluate and curate content.
- Drive department center of excellence on use of AI to accelerate content generation effort.
Content Distribution & Performance Analysis
- Distribute content and repurpose it across different channels and platforms.
- Demonstrate channel and platform expertise, identifying best practices for all content mediums (i.e. podcasts, webinars, newsletters, etc.)
- Identify key metrics to track and analyze to identify areas for improvement.
Travel Time- Travel during the day - 20%
- Travel overnight - 10%
Education Requirements- Bachelor's Degree in Agribusiness, Agricultural Economics, Marketing, Public Relations, Communications, Journalism, Business or Information Systems preferred.
Years of Experience- 6+ years of experience in agriculture lending or agriculture sales and marketing with emphasis in technology, adult education or information technology systems.
- 2+ years of leadership experience.
Why Us:For qualifying positions, we provide a competitive benefits package designed to support health and well-being, financial security, and work-life balance:
- Health Benefits: Comprehensive medical, dental, and vision insurance
- Retirement Plans: 401(k)
- Paid Time Off: Vacation, sick leave, paid holidays, and parental leave
- Additional Benefits: Life and disability insurance, Employee Assistance Program (EAP), wellness programs, tuition assistance, and short-term incentive pay
For a comprehensive overview of our total reward offerings,
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