Vets First Choice is a healthcare technology company that provides veterinary practices with a suite of online tools to manage their businesses. The company was founded in 2010 by Benjamin Shaw and David Shaw. Vets First Choice's platform allows veterinarians to manage their inventory, prescriptions, and client communications online. The company also offers a range of analytics and reporting tools to help practices optimize their operations. Vets First Choice's mission is to improve the quality of care for animals by providing veterinarians with the tools they need to succeed.