APPLY FOR THE POSITION OFVICE PRESIDENT, COMMUNICATIONS & MARKETINGPOSITION PROSPECTUSVice President, Communications & MarketingOverviewEasterseals offers a unique opportunity for a highly motivated and accomplished professional to join its team as
Vice President of Communications & Marketing (VP). The ideal candidate will be a leader with exceptional strategy, communications, analysis, and listening skills.
The OpportunityReporting to the President & CEO, the VP will lead the Communications and Marketing function of ESDCMDVA and be responsible for executing, measuring the results of, and continuously enhancing an integrated brand and customer segment strategy and related activities focused on:
- Building awareness of our work and the value we create for the community
- Driving leads and enrollment across programs
- Growing the donor base and funds raised
- Enhancing employee recruiting and retention
The VP will be a business leader who effectively partners with the Board (particularly the Marketing Committee), the SLT and Program leadership, Development, and the Marketing and Communications Team, comprising a Communications & Grants Manager, a Digital Marketing Specialist, and an Outreach Strategy & Partnerships Manager. The VP will also be a relationship-builder who can engage reporters/social media influencers as well as pro bono support for the organization (such as media sponsorships, agency work).
The VP will have demonstrated expertise at setting strategy, driving its execution, and measuring both the direct results of activities as well as their impact on overarching business goals. This is a hands-on position and the VP will also be actively engaged in the day-to-day work of the team.
Key Responsibilities- A senior member of the Easterseals team, helping drive organizational strategy and performance as a member of the SLT
- Responsible for developing and implementing marketing plans, including optimizing and revising as appropriate to drive results:
- Leverages a strong understanding of paid, owned, and earned marketing channels and experience developing and implementing marketing plans to deliver results. This includes creative and content development, media planning, partnerships, PR, etc.
- Leads development of affiliate messaging and oversees and updates talking point documents and brand voice guidelines.
- Oversees development of creative assets.
- Develops and manages to annual operating plan including communications calendar and budget.
- Oversees media relations and ensures collaborative and mutually beneficial relationships with key media outlets, beats and reporters/producers, and expansion of media database.
- Lead communicator for ESDCMDVA:
- Speaks effectively to media and coaches other executives and Board members for media appearances; continuously enhances crisis communications plan.
- Serves as the Communications & Marketing Department liaison to the Marketing Committee of the Board, engaging them in supporting marketing activity and providing regular strategic and performance updates/reports, and effectively communicates with the Board.
- Leads the Communications & Marketing team to ensure all key activities are performed, measured, and monitored and that the team's skills grow over time:
- Establishes and monitors performance against marketing KPIs; summarizes activities and progress effectively to senior management and the Board through dashboards.
- Coaches and mentors the Communications & Marketing staff to develop their skills, increase their performance, and enhance their engagement with the department and ESDCMDVA as a whole.
- Ensures all facets of marketing and communications proceed effectively and efficiently, including digital, PR, earned media; written and video materials, including client story videos and other event collateral; advertising, signage, etc.
Personal CharacteristicsIt is important that the VP be actively engaged in and supportive of the mission of Easterseals. A passion for creating opportunities for people with disabilities, from low-income families, and veterans/military families to overcome barriers to well-being will be crucial to success.
The successful candidate will be a thoughtful, strategic individual who applies a disciplined, metrics-based approach to communications and has a strong drive for results. He or she will be savvy at building relationships both inside and outside the organization, and will have an appetite for both hands-on communications activities as well as strategy-setting and leadership. Strong business acumen will drive confidence from the Board and SLT colleagues, while operating skills such as organizing, planning, delegation, and team development will be crucial to building rapport and confidence of the staff. The candidate should have a demonstrated ability to adapt to changing circumstances and think on one's feet.
Required Qualifications- Demonstrated strategic leadership of marketing and communications function - proven track record of metrics-based management of communications and marketing as well as delivering high-quality, impactful communications
- Strong understanding of paid, owned, and earned marketing channels and experience developing and implementing marketing plans
- Exceptional oral and written communication skills as well as executive presence dealing with the public, media, and Board
- Passion for the Easterseals mission
- Proven ability to motivate staff and volunteers
- Experience overseeing and tracking budgets
- Expert at time management and bias toward action
- At least ten years of marketing and communications experience
- At least five years of management experience
- Willingness to work occasional evenings and weekends (e.g., attending events, press contacts)
- Bachelor's degree or equivalent military service experience
Desired Qualifications- MBA or master's degree in related field
- Demonstrated ability to engage press and/or social media influencers
To Apply: Contact Tracey Williams, Vice President of Human Resources, at twilliams@eseal.org.
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