Entertainment Data Oracle (EDO)

VP, Brand Partnerships

Entertainment Data Oracle (EDO) • $155K — $170K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of sales experience in adtech, marketing, data/analytics, or advertising research industries.
  • Experience selling to marketers in key verticals like Pharma, Insurance, and CPG.
  • Proven track record of driving revenue growth and meeting sales targets.
  • Strong consultative relationship-building skills with clients.
  • Ability to collaborate with cross-functional teams effectively.
  • Experience in developing and monetizing new growth platforms and revenue models.
  • Comfortable in ambiguous situations, with a passion for building businesses.

Responsibilities

  • Drive sales initiatives to acquire new advertising clients.
  • Engage with Fortune 500 marketing and media leaders to assess their needs.
  • Develop and maintain a targeted list of prospective accounts with a solid sales pipeline.
  • Utilize HubSpot CRM to track sales progress and performance metrics.
  • Meet quarterly revenue and bookings targets set by the company.
  • Collaborate with Media Analytics and Client Service team to maximize client value.
  • Assist in creating impactful sales collateral with the marketing team.
  • Attend industry events to promote EDO and generate leads.

Benefits

  • Mid-stage equity and competitive salary.
  • Flexible Time Off policy.
  • Full coverage for individual medical plans, with partial coverage for dependents.
  • 401(k) plan, FSA, HSA benefits.
  • Commuter Benefits included.
  • Coverage for employee meals and snacks when working on-site.
Full Job Description
The Role

The VP, Brand Partnerships at EDO is looking for someone with a reputation for developing trusted relationships with senior marketing, media, creative and insights leaders at top brands. The ideal candidate has sold solutions at the intersection of media, advertising, insights and technology and have a clear perspective on where the industry is now, as well as where it is headed. Additionally, candidates who are eager to put their deep sales experience and industry expertise to work by driving the growth of an innovative company that is changing the game of how television advertising is planned, optimized, measured and monetized.
What You Will Do
  • Drive EDO's sales efforts to new advertiser clients across key product categories.
  • Engage with marketing, media and insights leaders at Fortune 500 brands, and their ad agencies, to understand their needs and position the value of EDO.
  • Work with EDO leadership to develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity.
  • Actively utilize CRM software (HubSpot) to track progress against sales outreach goals, deal activity, and performance against financial targets.
  • Meet quarterly bookings and revenue sales targets.
  • Work closely with the Media Analytics and Client Service team to ensure that proposals are scoped appropriately and that client value is maximized.
  • Work alongside the EDO marketing team to develop and refine sales collateral, including presentations and marketing material.
  • Attend relevant industry conferences and networking events to evangelize EDO in the marketplace and generate new sales leads.

What We Are Looking For
  • 7+ years of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries.
  • Experience selling into marketing, media, and/or insights leaders in one or more of the following verticals: Pharma, Insurance, Wireless, Financial Services, Food/Beverage, CPG, or Retail.
  • Extensive experience driving revenue growth by identifying and bringing new products and services to market.
  • Proven ability to drive new business and meet aggressive sales targets.
  • Demonstrated skill at building consultative relationships with clients in order to be seen as a partner, and not a vendor.
  • Ability to easily navigate and comfortably work alongside cross-functional internal teams, including marketing, analytics, product and technology.
  • Broad and deep experience developing and commercializing new growth platforms and revenue models.
  • Collaborative, adaptive style that enables effective leadership of people from diverse backgrounds and skill sets.
  • Comfortable working with ambiguity and driven by the excitement of building business from the ground up.
Compensation & Benefits

EDO offers a competitive compensation package. Components of compensation include:
  • Mid-stage equity and competitive salary
  • Flexible Time Off
  • Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
  • 401(k) plan, FSA, HSA
  • Commuter Benefits
  • When in an office, employee meals, snacks, and more fully paid for

The base salary range for this position is $155,000 to $170,000 PLUS equity in a mid-stage company and eligibility for a discretionary annual bonus. Compensation will be determined based on the skills, qualifications, experience, location and the level of education attained of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

About Entertainment Data Oracle (EDO)

Oracle Corporation is an American multinational computer technology corporation headquartered in Austin, Texas. In 2020, Oracle was the third-largest software company in the world by revenue and market capitalization. The company sells database software and technology, cloud engineered systems, and enterprise software products, such as enterprise resource planning software, human capital management software, customer relationship management software, enterprise performance management software, and supply chain management software.
Learn more about Entertainment Data Oracle (EDO)
Industry
Founded
2014

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