Your ImpactVictoria's Secret & Co is seeking a visionary, category-expert, and results-driven Vice President, Brand Marketing Beauty to place Victoria's Secret Beauty and PINK Beauty at the center of culture and establish the portfolio as a category of one. This leader will shape and execute integrated brand, social, creator, and go-to-market strategies that strengthen brand equity, accelerate customer acquisition, deepen loyalty, and drive profitable growth across channels.
Reporting to the SVP Brand Marketing, this role will bring a deep well of beauty-category expertise and a modern marketing and growth mindset. The Vice President will iconize flagship products, especially fine fragrance, while building clear, desirable pathways into broader fragrance, body, and adjacent beauty lines across Victoria's Secret Beauty and PINK Beauty.
The ideal candidate pairs strategic conviction with adaptability and builds a culture that leads with sharp perspective, relentless curiosity, and commercial acumen.
Your ExperienceBrand Strategy & Leadership- Develop and execute the long-term brand marketing strategy for Victoria's Secret Beauty and PINK Beauty, aligned with company growth objectives and the ambition to build a category-of-one beauty portfolio at the center of culture.
- Define differentiated positioning, messaging architecture, and storytelling frameworks for Victoria's Secret Beauty and PINK Beauty while building a coherent portfolio strategy and clear roles for each brand.
- Bring deep beauty-category expertise to decisions on brand architecture, innovation, claims, launch cadence, seasonal relevance, and the cultural and commercial spaces where the portfolio can lead.
- Serve as a key advisor to executive leadership on beauty trends, category dynamics, consumer behavior, audience opportunities, and pathways to durable growth.
Integrated Marketing & Campaign Development- Lead integrated marketing across digital, retail, social, creators, influencer, PR, partnerships, events, experiential, sampling, paid media, and commerce.
- Create deeper and more adaptive shapes of go-to-market that reflect how beauty is discovered, validated, trialed, purchased, reviewed, and replenished, reaching new cohorts while increasing engagement with existing customers.
- Iconize flagship products, especially fine fragrance, through distinctive brand worlds, memorable assets, advocacy, education, and sustained storytelling that builds recognition and desire beyond a launch window.
- Create clear narrative and commercial bridges from hero fragrances into broader fragrance, body, and adjacent beauty lines, protecting icon equity while expanding customer participation and basket size.
- Partner deeply with Merchandising, Creative, Product Development, Digital, Customer, and Commercial teams to align category strategy, assortment, innovation, claims, launch moments, and brand storytelling against business objectives.
Customer Growth & Engagement- Drive customer acquisition, retention, frequency, replenishment, and loyalty in partnership with Customer Strategy teams, connecting brand building with a modern marketing and growth agenda and balancing near-term growth with long-term brand equity.
- Develop cohort-based strategies and distinctive value propositions that recruit new beauty customers, cross-shop existing Victoria's Secret and PINK customers, and increase relevance and lifetime value across channels and categories.
- Make social and creators a core path to market, using credible voices, community participation, education, trial, advocacy, and social commerce to accelerate discovery and conversion.
- Design full-funnel journeys that connect emotional brand storytelling to product authority and conversion across stores, digital commerce, mobile, social commerce, sampling, gifting, and emerging channels, with clear testing agendas and scalable growth loops.
- Use entertainment, talent, partnerships, and participatory experiences as ongoing relationship platforms, with clear roles across audience cohorts and the customer lifecycle.
Team Leadership- Build, lead, and develop a high-performing team of brand marketing professionals.
- Foster a culture of creativity, accountability, collaboration, and relentless curiosity, where leaders hold firm opinions loosely and evolve decisions as evidence emerges.
- Attract and retain top marketing talent and establish succession planning for critical roles.
- Lead and influence cross-functional teams without direct reporting lines, moving fluidly across priorities and focusing resources on work with the greatest customer and business impact.
Measurement & Business Impact- Establish KPIs and dashboards to evaluate brand health, customer growth, campaign effectiveness, and commercial impact.
- Partner with Analytics teams to measure marketing's contribution to revenue, customer acquisition and retention, market share, and long-term brand equity.
- Metabolize quantitative and qualitative data into clear insights, decisive trade-offs, and compelling stories that motivate teams and audiences.
- Use performance signals to optimize programs, reallocate investment, and improve return on marketing investment without losing sight of long-term brand building.
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QualificationsRequired Experience- Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
- 15+ years of progressive marketing leadership experience within consumer, retail, fashion, beauty, lifestyle, or ecommerce organizations. International marketing experience a plus.
- 10+ years leading brand marketing organizations
- Demonstrated success developing and scaling iconic consumer brands.
- Experience leading large-scale integrated marketing campaigns across multiple channels
- Strong understanding of retail, digital commerce, social media, influencer marketing, and customer engagement strategies.
- Experience managing significant marketing budgets and agency partnerships.
Knowledge, Skills & Competencies- Strong strategic planning and business acumen.
- Exceptional storytelling, communication, and presentation skills.
- Deep understanding of contemporary culture, fashion, consumer behavior, and emerging marketing trends.
- Proven ability to blend creativity with analytics and commercial outcomes.
- Strong executive presence and stakeholder management capabilities.
- Experience leading through transformation and change.
- Ability to thrive in a fast-paced, highly collaborative environment.
