VP, Brand Experience Strategy

Job Description:

Role Overview

The VP of Experience Strategy leads the vision for how brands come to life across all activation channels: retail environments, digital platforms, social media, experiential moments, and shopper marketing initiatives. You serve as the connective force across agency strategy team, bringing together creative, media, data, and internal stakeholders around a unified vision for how the brand's (or collection of brands') experiences work together to drive business growth. You own both the strategic vision and its translation into market, ensuring that the thinking, learning, and intelligence generated throughout the work flows back into the strategy and evolves it. You mentor and guide strategists while strategically leading a significant portion of a large client portfolio, demonstrating how integrated thinking becomes powerful, in market, integrated work.

• Serve as the connective thinker across creative, media, data, and internal teams, bringing different forms of intelligence together to strengthen strategic decisions and ensure learning flows throughout the work.
• Partner closely with creative teams to inspire powerful ideas rooted in strategic insight, ensuring excellence in market execution and the coherence between creative expression and strategic intent.
• You synthesize insights from a variety of sources to craft strategies that are both architecturally coherent and grounded in customer and business reality.
• Partner with clients to envision how experiential and shopper marketing strategies can grow their business, defining success metrics that matter and seeing strategies through to market execution.
• Drive the quality of strategic thinking on a major client portfolio, fostering integrated, experience-led perspectives that account for shopper behavior, retail dynamics, and commercial realities.
• Lead new business efforts by framing strategic opportunities that demonstrate how brands activate across channels to accomplish business objectives.
• Mentor and manage strategists, elevating their thinking while modeling how integrated strategy becomes integrated work.

Qualifications

• 8+ years of strategy experience with demonstrated expertise in shopper marketing, retail strategy, or commercial strategy, as well as a foundation in experiential marketing and events.
• Proven ability to synthesize insights across consumer behavior, retail dynamics, and business objectives to craft integrated experience strategies.
• Track record of leading clients from strategic vision through successful execution, with ability to measure and articulate impact on business growth.
• Exceptional partnership and mentoring capabilities, with demonstrated skill in leading cross-disciplinary teams and elevating others' strategic thinking.
• Understanding of performance marketing, experience with learning agendas, in market performance tracking and the ability to recommend learnings to continue to grow the business through marketing.

Additional Information

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual base salary range for this position is $164,450 - $215,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Location:
New York

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent