Visual Designer Senior

Role Summary

The Visual Designer Senior designs and leads customer-centered, omni-channel experiences that support business goals, strengthen Capital Group's brand, and drive meaningful customer outcomes.

The role delivers cohesive end-to-end experiences across digital and non-digital touchpoints. Associate Design Leads use insights, research, design principles, and business context to shape solutions that are useful, usable, visually compelling, and brand-aligned.

The role demonstrates emerging leadership through mentorship, stakeholder partnership, facilitation, and ownership of increasingly complex work. It serves as the primary development path toward Design Lead opportunities, building the leadership, stakeholder management, strategic thinking, facilitation, and execution capabilities required to lead larger initiatives, teams, and business relationships over time.

Approximately 40-50% of the role is hands-on design work, with the remainder focused on leadership, stakeholder engagement, strategy, influence, and capability development.

Leadership & Strategic Contribution

• Brings a consultative approach to stakeholder engagement and partnership.

• Contributes to design, marketing, and customer experience decisions within assigned initiatives and workstreams, using design expertise and customer-centered thinking to influence outcomes.

• Demonstrates strong understanding of Capital Group's business, customers, products, and marketing environment.

• Informs design recommendations using customer insights, research, data, design principles, and business objectives.

• Develops and communicates a clear point of view supported by design rationale, customer insights, research, and best practices.

• Presents work with confidence, clarity, and effective storytelling to stakeholders and cross-functional teams.

• Provides guidance, feedback, and mentorship to designers and peers to help elevate design quality and capability.

• Leads smaller initiatives, workstreams, or portions of larger programs, demonstrating increasing ownership, judgment, stakeholder engagement, and execution leadership.

• Supports Design Leads in driving stakeholder alignment, facilitating cross-functional collaboration, and translating strategy into execution.

• Demonstrates growing leadership capability in stakeholder management, communication, facilitation, decision-making, and project leadership.

• Contributes thought leadership, expertise, and innovative ideas to projects, workshops, and team discussions.

• Models Capital Group values and Design team values.

Design Strategy & Customer Experience

• Designs customer-centered experiences and creative solutions across omni-channel customer journeys.

• Applies experience design, visual design, interaction design, and customer experience principles to create cohesive and effective outcomes.

• Works with moderate ambiguity to help define problems, identify opportunities, and shape solutions.

• Conducts and synthesizes research inputs including customer research, analytics data, stakeholder interviews, competitive analysis, business insights, and design best practices.

• Uses customer and business insights to identify opportunities for optimization, innovation, and continuous improvement.

• Ensures design solutions align with customer needs, business priorities, brand standards, accessibility expectations, and design systems.

• Partners with Insights & Analytics and other cross-functional teams to understand customer behavior and assess design effectiveness.

Design Execution

• Creates a broad range of visual and experience design deliverables across digital and non-digital channels.

• Designs user experiences and visual solutions that are intuitive, emotionally resonant, and aligned with Capital Group's brand.

• Uses iterative design approaches to ideate, prototype, refine, and improve solutions.

• Leverages qualitative and quantitative insights to evolve concepts, optimize experiences, and improve outcomes.

• Create accessible PDFs, print and digital marketing materials, applying accessibility best practices.
• Ensures touchpoints are cohesive and effectively integrated into broader customer journeys and campaigns.

Collaboration & Facilitation

• Leads or co-facilitates collaborative working sessions, helping stakeholders align around customer needs, opportunities, and solutions.

• Builds facilitation and stakeholder management capabilities required for future Design Lead responsibilities.

• Supports activities such as journey mapping, brainstorming, sketching, concept development, experience planning, and creative ideation.

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Canada Base Salary Range: $117,505.00 - $188,008.00

Capital offers a competitive compensation package that includes eligibility for two bonus programs and a contribution to the group retirement plan (subject to requirements of each plan).

You can learn more about our compensation and benefits here.

Temporary positions are excluded from the above-mentioned compensation and benefit plans.

For Quebec based roles: As this role will closely collaborate with colleagues in offices throughout North America, it is a necessary requirement for the candidate to speak English.

This job posting is to hire for a current vacancy.

We use Artificial Intelligence ("AI") enhanced tools that include features to help us match the skills and interests that applicants provide in their resume and job application to the position requirements. Such AI features support our hiring team to make final hiring or assessment decisions. All AI features utilized in our technologies include a human in the loop approach.