Description Job Title: Vice President, Sales & Marketing
Location: Hybrid Role with Travel Required; based out of Rebel Hotel Company HQ in New York, NY
Department: Sales & Marketing
Reports To: VP, Commercial Strategy
Employment Type: Full-Time
Position Summary: The Vice President, Sales & Marketing will lead and oversee the sales effort across Rebel Hotel Company's entire portfolio, setting the commercial direction that drives topline revenue, market share growth, and B2B sales performance across key group and transient segments. Beyond day-to-day results, this leader will play a central role in shaping the growth and structure of the Sales & Marketing department, defining roles, reporting lines, and team design so that the organization can scale alongside the company's expanding portfolio. The VP, Sales & Marketing will develop and implement standard operating procedures (SOPs) for sales and marketing activities, including prospecting, pipeline management, account deployment, lead handling, CRM usage, and performance reporting, so that every property operates with consistent processes, clear expectations, and best practices. Working closely with Hotel General Managers, Revenue Management, Marketing, and property sales teams, this leader will make sure resources are focused against the strongest revenue opportunities, while building a culture of accountability, mentorship, and continuous improvement. The role balances portfolio-level strategy and department building with hands-on leadership, and keeps marketing initiatives and broader commercial strategies aligned to support each hotel's positioning, revenue goals, and overall performance.
Job Duties and Functions - Lead the development and execution of portfolio and property-specific sales strategies designed to grow topline revenue, market share, and performance across key B2B segments.
- Drive a proactive sales culture focused on new business development, account penetration, prospecting, and conversion across group, corporate, consortia, and catering/events.
- Shape the growth and structure of the Sales & Marketing department, including defining roles, reporting lines, staffing models, and team design to support the company's expanding portfolio.
- Develop, implement, and maintain standard operating procedures (SOPs) for sales and marketing activities, including prospecting, pipeline management, account deployment, lead handling, CRM usage, and performance reporting.
- Ensure SOPs are adopted consistently across all properties, and regularly review and update them to reflect best practices, business needs, and portfolio growth.
- Partner with leadership on recruiting, hiring, and building sales leadership talent across the portfolio.
- Direct and support property sales teams in developing local and national accounts, identifying new revenue opportunities, and maximizing cross-property opportunities throughout the portfolio.
- Ensure sales strategies and priorities are consistently executed across the portfolio while remaining relevant to each hotel's positioning, market dynamics, and business needs.
- Monitor sales pipelines, pace, production, and performance against established goals; identify gaps and implement actionable strategies to address areas of opportunity.
- Lead regular reviews of hotel commercial action plans, ensuring clear priorities, ownership, timelines, and next steps are established and executed.
- Establish and maintain sales performance standards, accountability measures, and processes that improve individual and team productivity and effectiveness.
- Provide hands-on coaching, mentorship, and development to property sales leaders and teams, including onboarding and development of new sales leadership.
- Partner closely with General Managers and Revenue Management on demand trends, segmentation, need periods, pricing strategy, and opportunities to drive incremental revenue and market share.
- Collaborate with Marketing to ensure property initiatives, campaigns, offers, and annual marketing plans are aligned with commercial priorities and topline objectives.
- Participate in the development of annual sales and marketing plans, budgets, goals, and strategic priorities for hotels across the portfolio.
- Oversee execution of brand sales initiatives, RFP strategies and submissions, brand programs, and applicable sales training across the portfolio.
- Conduct regular property visits and business reviews to assess sales execution, team performance, market opportunities, and areas requiring additional support or action.
- Communicate company commercial direction, processes, expectations, and best practices to property leadership and sales teams.
- Maintain consistent communication with the VP, Commercial Strategy on portfolio performance, key opportunities, challenges, and action plans.
- Review sales reporting and performance data to identify trends, risks, and opportunities and ensure appropriate follow-through at the property level.
Required Skills, Experience and Knowledge - 5+ years of progressive hotel sales leadership experience, preferably within a regional or multi-property environment.
- Previous leadership experience within independent, lifestyle, full-service, or similarly positioned hotels preferred.
- Strong B2B hotel sales expertise across group, corporate, consortia, and catering/events segments.
- Demonstrated success driving topline revenue, market share growth, new business development, account penetration, and conversion.
- Experience building or restructuring sales teams and developing departmental processes, SOPs, and performance standards preferred.
- Experience across multiple hotel markets, with strong knowledge of how demand drivers, customer segments, competitive dynamics, and account landscapes vary from market to market preferred.
- Strong understanding of hotel revenue management principles, including demand patterns, pricing, segmentation, need periods, forecasting, and revenue optimization.
- Demonstrated ability to lead, coach, develop, and motivate high-performing sales teams.
- Strong commercial and analytical acumen with the ability to interpret performance data, KPIs, market trends, and business intelligence.
- Experience with hotel sales and reporting platforms, CRM systems, RFP tools, market intelligence resources, and related hospitality technology.
- Strong understanding of pipeline management, account development, prospecting strategies, and performance measurement.
- Ability to effectively balance strategic thinking, leadership, and hands-on problem solving within a fast-paced, multi-property environment.
- Excellent communication, presentation, negotiation, and relationship-building skills with the ability to engage effectively with clients, hotel leadership, and ownership stakeholders.
- Strong organizational, prioritization, and decision-making skills with the ability to navigate multiple properties and competing business priorities.
- Ability to travel regularly to properties across the portfolio and attend client or industry-related activities as needed.
Working Conditions / EnvironmentThe following outlines the work environment employees will encounter while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.
- Availability to travel to NYC corporate office and hotels as needed.
- Regular local and overnight travel to properties across the portfolio, client sites, and industry events.
- Flexible schedule that may include early mornings, evenings, weekends, and holidays based on business needs, client entertainment, and hotel events.
- Fast-paced hotel environment that involves frequent movement through property spaces such as meeting rooms, ballrooms, guest rooms, and public areas during site tours and walkthroughs.
- Regular use of computers, phones, and other standard office equipment.
Salary Range: $210,000 - $230,000 annually
Benefits - 401(k) retirement plan with company match
- Paid Time Off and Paid Holidays
- Medical, Dental and Vision Insurance
- Life Insurance
Full-Time/Part-Time Full-Time
Salary Range $210,000 - $230,000 annually
Exempt/Non-Exempt Exempt
This position is currently accepting applications. 
