VP Sales - Market Research

Keywords - VP Sales / SVP Sales / Head of Sales / Sales Director / Sales / Enterprise Sales / Business Development / Market Research / Quantitative Research / Qualitative Research / Full Service Custom Research / Insights / Analytics / Brand Health Tracking / Concept Testing / Customer Experience Insights (CXi) / Product Testing / Agile Research / Audience Measurement / Brand Growth / Surveys / Panel / Sample / Consulting / Healthcare / Retail / CPG

Role

Award-winning market research company with a 20 year track record of excellence is looking fora Sales Leader to spearhead their next phase of growth!

If you have prior research sales leadership experience, ideally a combination of Panel, Sample and Full Service Custom Insights, we’d love to hear from you. Agency background preferred or combination of Agency and Consumer Insights Tech Platforms.

The Vice President / Head of Sales – North America is a senior sales leadership role responsible for driving new customer acquisition and revenue growth across the entire North American region, including Canada. The role will focus on identifying, developing, and closing new business opportunities across our comprehensive end-to-end Market Research and Analytics portfolio.

In addition to direct revenue ownership, the role will build, lead, and develop a high-performing regional sales organization, with team members individually focused on selling specific portfolios and client segments. The overall objective is to contribute to the leadership team’s vision of sustained, scalable, and profitable growth in the North American market.

Qualifications & Experience

• 5-10+ years experience selling market research, analytics, or insights services to enterprise and mid-market clients.
• Minimum 3+ years of people manager experience managing senior level Sales Directors.
• Minimum 3+ years of hands-on experience selling Research / Insights Solutions to enterprise /end clients.
• Demonstrated experience owning regional or multi-country revenue responsibility, preferably North America.
• Strong, established executive network across corporate clients in the US market - CPG & Retail, Automotive and Mobility, Banking, Financial Services and Insurance, Food & Beverages / QSR, Healthcare and Life Sciences, Technology etc.
• Track record of building, leading, and scaling high-performing sales teams across geographies.
• Deep understanding of enterprise buying behavior, complex deal structures, and long sales cycles.
• High level of comfort with data-driven sales management, CRM platforms, and sales technology.
• Willingness to travel across the assigned territory.

Perks & Benefits

• Performance-driven, entrepreneurial culture; Certified Great Place to Work®.
• Highly competitive compensation, including executive-level base salary and uncapped incentive plan.
• Opportunity to shape and scale North America as a core growth engine for the organization.
• High-visibility role with direct interaction with global leadership and board-level stakeholders.

Important Notes

• Role is a full-time employment position.
• Work-from-home / virtual office setup with reimbursed expenses.
• Essential Requirement • Extensive, hands-on knowledge of the US market and enterprise sales landscape.

Company:

We are a well established insights and panel access MRA who enable brands, researchers, and decision-makers to make confident decisions through faster and smarter insights, powered by the fusion of human intelligence and AI innovation. Through our proprietary global panel ecosystem and full-stack research capabilities, we deliver trusted data and actionable insights with certainty, speed, access, and impact, ensuring that every response comes from real people with genuine opinions, validated through a robust digital quality framework. In a world that demands accuracy, agility, and reliability, we provide the intelligence and quality assurance organizations need to move from information to impact, quickly, confidently, and at scale.

Your next opportunity awaits, apply today!