12-20 years of experience in brand strategy at top agencies or consulting firms, especially with Fortune 500 clients.
Strong grasp of the intersection between business strategy, digital behavior, and cultural intelligence.
Ability to leverage both quantitative and qualitative research tools for actionable insights.
Proven leadership in talent development and maintaining high creative standards.
Fluency in modern communication channels and their impact on brand marketing.
Understanding of social content's role in community building and commerce pathways.
Comfort with global market variations in community and commerce behavior.
Responsibilities
Partner with departments to create and implement cultural strategies and creative plans.
Develop new cultural insights and methodologies to keep brands relevant.
Compose impactful briefs to inspire creative teams and facilitate brainstorming sessions.
Build and maintain relationships with senior clients and external agencies, addressing their cultural challenges.
Lead the strategic aspects of new business processes, including pitches and presentations.
Oversee the growth and development of direct reports, setting clear goals and performance conversations.
Engage actively in communities that influence social commerce and cultural trends.
Benefits
Employer-sponsored 401k with match.
Medical, dental, and vision coverage.
Unlimited PTO.
Caregiver (Parental) Leave.
Health and wellness benefits.
Full Job Description
Overall Purpose
Our Relevance Strategy team sits at the intersection of culture and brand, decoding social trends, subcultures, and movements to connect our clients to the moments and communities that matter, and translating that intelligence into creative work that resonates at scale.
As a Vice President of Relevance Strategy, you lead senior clients and large cross-functional teams, injecting cultural intelligence into brand strategy at the highest level and building the systems that allow the agency to move at the speed of culture.
KEY AREAS OF RESPONSIBILITY
Partner across departments to design and drive cultural strategy, creative thinking, and attention planning that delivers best-in-class execution across a diverse portfolio of business.
Lead the development of new cultural insights, proprietary points of view, and real-time methodologies that keep brands embedded in the subcultures and movements that matter to their audiences.
Compose high-impact briefs that inspire integrated creative teams, and steer fast-paced brainstorms and workshops grounded in what is happening in internet culture right now.
Build and own senior client and external agency relationships by attending client briefings, diagnosing business needs, and understanding the cultural challenges beneath the brief
Own the strategic portion of the new business process from start to finish, driving pitch deliverables, workshops, and high-stakes presentations.
Accountable for the growth and development of direct reports from Senior Directors down to Strategists, setting clear goals, running performance conversations, and creating real opportunities for their advancement.
Real practitioner experience in social commerce, live shopping, creator ecosystems, marketplaces or adjacent spaces
Active participation in the kinds of communities that drive these businesses - trading cards, fashion, beauty, watches, coins, collectibles and other enthusiast communities
A genuine understanding of how these communities behave because they have participated in them, worked directly within them or built for them - not simply studied them from the outside
EXPERIENCE/KNOWLEDGE REQUIRED
12-20 years of experience strategically building brands at top agencies, consulting firms, or creative shops, with significant experience working for Fortune 500 clients.
Strong understanding of how business strategy, digital platform behavior, and cultural intelligence intersect to ground big, purposeful creative ideas.
Proven ability to move across quantitative and qualitative research tools and behavioral data platforms to draw out and act on insights quickly.
Strategic thinking ability with a balanced analytical and creative approach to integrated marketing and attention planning.
Proven leadership track record in developing talent, empowering teams, and maintaining high creative and strategic standards.
Fluent in modern communication channels, creators, and platform mechanics, and how they shape brand and content marketing in real time.
An understanding of how social content can create community and connection while also building pathways to commerce
Fluency in creators, platforms, programming, distribution and the mechanics that actually make live commerce work
Comfort thinking globally and understanding that community, platform and commerce behavior can vary significantly by market
A builder mentality - someone excited to help define the Vayner approach to this space rather than applying a traditional strategy playbook
This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary
$200,000-$240,000 USD
About Vayner Media
Vayner Media is a digital marketing agency that provides social media and content marketing services to businesses. The company's services include strategy development, creative production, and media planning and buying. Vayner Media has worked with a variety of clients, including PepsiCo, General Electric, and Johnson & Johnson. The company was founded in 2009 by entrepreneur Gary Vaynerchuk and is headquartered in New York, New York.
