Bachelor's degree in Sales or Marketing from a four-year college or university.
3+ years of proven sales experience in the long-term care industry.
Strong ability to build professional relationships.
Exceptional verbal, written, and organizational skills.
Proficient in CRM systems and general computer skills.
Self-motivated and driven individual.
Responsibilities
Utilize CRM systems to extract analytics and guide strategic direction.
Analyze data to measure lead generation and conversion effectiveness.
Develop strategic plans to exceed occupancy goals.
Adjust occupancy growth plans based on metric analysis.
Tailor communication style for sales, marketing, and operations teams.
Establish competitive rate structures based on field feedback and data.
Manage and mentor direct reports to enhance team performance.
Travel to communities to gather data and implement best practices.
Collaborate with the National Director of Marketing on media and lead generation strategies.
Maintain confidentiality and comply with relevant regulations.
Benefits
Comprehensive health, dental, and vision insurance.
Retirement benefits.
Short-term and long-term disability coverage.
Paid time off.
Access to DailyPay for early wage access.
Full Job Description
Job Description
Pay Range: $200,000+
Use CRM systems to extract analytics and provide strategic direction using the metrics.
Ability to use data and analytics from the Senior Lifestyle reporting systems to measure effectiveness of lead generation, lead development and conversion metrics.
Develop strategic plans to achieve and exceed budgeted occupancy goals.
Ability to provide analysis of metric data and where plans are falling short, re-visit and review existing occupancy growth plans making necessary adjustments that are designed to meet occupancy expectations.
Adjust communication style to meet the needs of sales, marketing and operations partnerships.
Understand how to analyze and establish rate structures within communities utilizing competitive data, feedback from the field teams and with this information develop the recommendations in partnership with operations.
Manage direct reports effectively, providing feedback, direction, and guidance.
Assess needs within the division and strategically deploy Sales Specialists to improve occupancy, training opportunities, and overall results.
Travel to the field and interact with community associates, extract data from those interactions and partner to provide examples of best practices as well as build occupancy execution plans that create a structured plan for improvement.
Work closely with the National Director of Marketing to assist in building plans and strategies that build effective media plans, lead generation, event planning, and conversion targets.
Interact professional and effectively with all levels of the organization, residents, family members etc.
Maintain confidentiality of all pertinent information.
Comply with all Senior Lifestyle policies, city, state and federal regulations pertaining to residents' accounts as it relates to Medicare, third party billing etc.
Perform other duties as assigned.
Qualifications
Level of Formal Education: Bachelor degree from a four-year college or university Area of Study: Sales or Marketing Years of Experience: 3+ years Type of Experience: A solid track record of sales experience and success in the long-term care industry and ability to build professional relationships Special Certifications: N/A Language Skills: English Technical Competencies: Computer proficiency required Skills and Ability: • Exceptional verbal, written and organizational skills. Information Systems: CRM Personal Attributes: Self-motivated and driven
Additional Information
Senior Lifestyle offers a comprehensive benefits plan to eligible team members including health, dental, vision, retirement benefits, short-term disability, long-term disability, and paid time off. All Senior Lifestyle positions are eligible to use DailyPay, an application that allows you to access your earned but unpaid wages before your next payday.
About Senior Life Style
Senior Lifestyle Corporation is a family-owned company that has been dedicated to providing the highest quality of lifestyle services and care for seniors since 1985. They offer independent living, assisted living, memory care, and skilled nursing services. Senior Lifestyle Corporation operates over 170 communities across the United States. Their mission is to provide seniors with the best possible care and services to help them live a fulfilling life.
