RDO Equipment Co.

Vice President of Rental

RDO Equipment Co.$250K — $280K *
Real Estate & Construction
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of leadership experience in rental operations or related field.
  • Strong understanding of rent-to-rent strategy and fleet management.
  • Proven track record in developing high-performing teams.
  • Experience in market expansion and business growth.
  • Ability to drive sustainable development and scalable solutions.

Responsibilities

  • Shape and implement the rent-to-rent strategy.
  • Expand market share across multiple locations.
  • Enhance fleet performance for operational excellence.
  • Develop and lead high-performing rental teams.
  • Build a scalable rental platform for long-term growth.

Benefits

  • Access to a short-term incentive plan (STI) and long-term incentive plan (LTI).
  • Eligibility for a company vehicle.
  • Comprehensive benefits package.
Full Job Description
The Vice President of Rental will play a critical role in shaping our rent-to-rent strategy, expanding market share, strengthening fleet performance, developing high-performing teams and building a scalable rental platform designed for long-term, sustainable growth.

Reports to: President, RDO Equipment Co.

Direct Reports: Rental leadership team (primarily General manager level)

Other Key Relationships:

  • RDO Senior Leadership Team
  • Construction Vice Presidents
  • RDOE Texas and Southwest Construction locations
  • Field Support Office leaders and support team members
  • Manufacturer partner leaders and resources


Position Location: Irving/Fort Worth, TX or Phoenix/Chandler AZ

Compensation: The base pay range for this position is $250,000 to $280,000+. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience, with consideration given to internal equity. In addition, this person will be eligible for both a short-term incentive plan (STI) and a long-term incentive plan (LTI), a company vehicle and a comprehensive benefits package.

For a complete list of responsibilities and expectations, view the full job description here.

About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ

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