Vice President of Marketing
PE-Backed SaaS | Middle Market Focus | Senior Leadership
Job Title: Vice President of Marketing
Reports To: Chief Executive Officer
Location: Denver, CO (in-office 3 days a week: Monday, Tuesday and Thursday)
Compensation: $140,000 - $150,000 + bonus
Position Overview
The Vice President of Marketing will serve as a key member of the senior leadership team, owning all aspects of marketing strategy and execution. This individual will be responsible for building a best-in-class marketing engine that drives measurable pipeline growth, supports the sales organization, and elevates brand authority in our target markets. The ideal candidate brings a blend of strategic vision and hands-on execution, with a deep understanding of the PE-backed SaaS operating environment and the middle-market buyer.
Key Responsibilities
Demand Generation & Pipeline Growth
- Architect and execute a full-funnel demand generation strategy that consistently delivers qualified pipeline to the sales team
- Own MQL, SQL, and pipeline contribution targets; build a reporting cadence with clear attribution models
- Develop and optimize multi-channel campaigns across paid media, email, content, webinars, and events
- Partner closely with Sales leadership to align on ICPs, messaging, and pipeline velocity metrics
SEO, GEO & AEO Strategy
- Lead and evolve the company's organic search strategy, including traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)
- Ensure the company's content and digital presence is optimized for discovery across both traditional search engines and AI-powered answer platforms (e.g., ChatGPT, Perplexity, Gemini)
- Build a scalable framework for keyword strategy, topical authority, and structured content that wins in the evolving search landscape
- Track and report on organic visibility, AI citation frequency, and search-driven pipeline contribution
Content Strategy & Thought Leadership
- Build a content engine that establishes the company as the authoritative voice for middle-market buyers in the category
- Oversee production of high-impact assets: whitepapers, case studies, blog content, video, webinars, and sales enablement collateral
- Develop a content calendar aligned to buyer journey stages, seasonal trends, and product releases
- Collaborate with subject matter experts and customers to create authentic, insight-driven content
Events & Field Marketing
- Own the company's events strategy, including industry conferences, owned executive events, user conferences, and virtual programming
- Partner with Sales to design targeted field marketing programs that accelerate opportunities in key accounts and regions
- Measure ROI on all event investments and continuously optimize the portfolio based on pipeline impact
Sales Enablement & GTM Alignment
- Serve as a strategic partner to the CRO and Sales leadership, ensuring tight GTM alignment on messaging, plays, and target accounts
- Develop and maintain a robust library of sales enablement materials, competitive intelligence, and buyer-centric messaging frameworks
- Lead win/loss analysis and translate insights into actionable positioning and messaging updates
Brand & Market Positioning
- Define and evolve the company's brand identity, positioning, and messaging across all channels and audiences
- Own analyst relations, PR, and thought leadership programs that raise the company's profile in the middle-market SaaS category
- Monitor the competitive landscape and market trends; translate insights into strategic positioning advantages
- Analyze the ICP and corresponding value proposition, and build positioning and branding accordingly
Team & Budget Leadership
- Build, develop, and lead a high-performing marketing team, including direct hires and agency/contractor relationships
- Manage the marketing budget with a PE-grade focus on ROI, efficiency, and scalable investment
- Establish OKRs and KPIs across the marketing function; present results to executive leadership and board as needed
Qualifications & Experience
Required
- 8+ years of progressive B2B marketing experience, with at least 3 years in a VP or senior director-level marketing leadership role
- Proven track record in a PE-backed SaaS organization, with a clear understanding of PE growth expectations, EBITDA sensitivity, and board-level reporting
- Deep experience marketing to and for the middle-market customer segment
- Demonstrated success in demand generation with measurable pipeline outcomes
- Proven SaaS commercialization experience, including taking new products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating GTM programs
- Strong background in Account-Based Marketing (ABM), with a track record of designing and scaling ABM programs that engage buying committees, accelerate deal velocity, and expand revenue within target accounts
- Demonstrated success applying AI across the marketing function (e.g., content production, personalization, intent and predictive analytics, campaign optimization, and workflow automation) with measurable gains in efficiency and pipeline
- Hands-on expertise in SEO, with an evolving understanding of GEO and AEO in the context of AI-driven discovery
- Experience owning and executing a content strategy that drives measurable organic and inbound results
- Proven ability to plan and execute corporate events, trade shows, and field marketing programs
- Strong track record of partnering with Sales organizations to drive GTM alignment and revenue impact
- Experience managing and scaling marketing teams and budgets
Preferred
- Experience with horizontal SaaS platforms serving middle-market companies
- Familiarity with ABM platforms, CRM systems, and marketing automation tools
- Experience through a PE-backed company's growth stage to exit (IPO, strategic sale, or continuation fund)
- Exposure to traditional enterprise/mid-market sales
- Experience interacting with senior leadership and, ideally, a private equity board
Compensation & Benefits
- Competitive base salary commensurate with experience: $140,000 - $150,000 + bonus
- Annual performance bonus tied to company and individual objectives
- Comprehensive health, dental, and vision benefits
- 401(k) with company match
- Flexible time off policy
- 10 company holidays
