Vice President, Marketing

Service Center

Summary

Plans and directs marketing of organization's services by performing the following duties personally or through subordinate supervisors.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Establishes strategic marketing plans to achieve corporate objectives for services.
• Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organization.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Develops and manages marketing operating budget.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Evaluates and recommends distribution channel development programs.
• Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services.
• Serves as liaison with outside agencies on ongoing promotional campaigns.
• Oversees development and production of promotional and collateral materials.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitive products and marketing activities.
• Oversees development and maintenance of customer database.
• Establishes and maintains relationships with industry influencers and key community and strategic partners.
• Resolves conflicts and facilitates changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities.
• Conducts marketing surveys on current and new product concepts, and provides feedback for future product development.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Qualifications/Requirements

• Bachelors degree in Marketing or related field, or equivalent combination of experience and education
• 10+ years of experience as a marketing leader in a multi-state organization
• Master’s degree (MBA) preferred
• Effective written and oral communication/interaction skills
• Demonstrated leadership qualities with an enthusiastic and motivating style
• Comprehensive knowledge of the field's policies, procedures, and practices
• Ability to develop and mentor others
• Ability to drive strategic direction
• Ability to build collaborative relations