Job Description:
About the Role:

As Vice President - Head of Marketing for the Energy business, you will define the marketing strategy and plan to support the business' strategic growth initiatives. You will act as the primary marketing partner to the General Managers and Senior Leaders and lead product marketing efforts to define value propositions and points of differentiation by market segment, while maximizing the outcomes and success of lead generation campaigns. You will orchestrate a unified, data-driven marketing ecosystem that optimizes the entire client lifecycle. You will report to the Executive Vice President - General Manager, Dow Jones Energy.

You Will:

• Lead a centralized direct marketing organization for the Energy product suite: OPIS, CMA, PCW, A2i, Ecomovement
• Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business' strategic initiatives and are optimized for effectiveness
• Define the marketing strategy, roles, and resources needed to support Industries' growth and target areas of opportunity as the Energy product suite evolves
• Leverage customer feedback and market research to inform and prioritize plans
• Define value propositions for product offerings for different markets and end users
• Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets
• Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event-related activities for target market segments
• Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed-won outcomes
• Track and measure lifecycle impact of leads through to closed won/lost opportunities
• Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation
• Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness
• Lead exploration and testing of different channels for promoting awareness and engaging customers
• Collaborate with other marketing leaders and teams of B2B products within Dow Jones

You Have:

• At least 15 years' B2B marketing experience within technology, energy/commodities, financial information services, or media/publishing
• Extensive experience working with Sales organizations in leading product and account-based marketing activities and lead generation campaigns
• Experience with recurring revenue/subscription revenue models and one-off events models
• Deep understanding of paid media, content marketing, thought leadership, events, digital/online presence, and branding
• Familiarity with AI-driven analytics, reporting technologies, subscription intelligence platforms, and enterprise SaaS solutions
• Experience working in or leading a centralized marketing model
• Strong background in managing significant marketing budgets with a focus on high-impact resource allocation and cost-efficiency
• Ability to act as a trusted advisor to General Managers and Business Leaders

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

#LI-Hybrid

Business Area:
Dow Jones - Energy

Job Category:
Marketing & Product Management

Union Status:
Non-Union role

Base Pay Range: $230,000 - $290,000

We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.