POSITION SUMMARY:The Vice President of Global PR will play a pivotal role in shaping and executing our PR Strategy to elevate our brand perception and strengthen our relationships within the fashion industry. This will include supporting the relaunch of our collection line and runway show, as well as directing the development and implementation of public relations programs andcross-functionofall PR activities for our diverse product categories. This strategic role involves overseeing PR and influencer marketing to drive brand awareness, customer engagement, and business growth. You will help shape the public27s perception of our company by driving and supporting the building of our global PR strategy with a focus on storytelling in earned media. The role demands a creative leader with a deep understanding of the fashion landscape, exceptional communication skills, and a proven track record in building and nurturing relationships with key stakeholders, including media, influencers, and fashion editors. We seek a self-starter who is motivated to drive change and create impact.
PRIMARY RESPONSIBILITIES:
- Develop and implement comprehensive global PR strategies that align with the brand vision for Collection, with a focus on the new Creative Director and Collection line.
- Lead the creation, planning, and execution of PR initiatives that align with the company27s values and goals, overseeing coordination with licensees and PR agencies.
- Lead the strategic planning and execution of Collection and fashion shows.
- Oversee the strategic planning of influencer marketing programs to build brand advocacy and reach new audiences.
- Build and nurture senior-level relationships with top-tier media, fashion editors, influencers, and industry leaders to elevate brand visibility, credibility, and strategic positioning.
- Collaborate closely with internal teams to ensure cohesive messaging and strategic alignment across all objectives, while continuously refining workflows and processes to drive cross-departmental collaboration and operational excellence.
- Handle and facilitate press and licensee requests for press materials, serving as the key point of contact for communications strategies in all global markets for all product categories.
- Provide strategic oversight of future PR development in North America, Asia, and Europe, serving as the key point of contact for communications strategies in all global markets for all product categories.
- Oversee the ongoing reporting, tracking, monitoring, and analysis of PR initiatives and media coverage for effectiveness, driving these initiatives in relevant markets when agencies are unavailable.
- Monitor industry trends and competitor activities to identify opportunities for enhancing PR initiatives.
- Support crisis communication efforts, ensuring the company's reputation is protected and messaging is consistent during challenging situations.
QUALIFICATIONS & EXPERIENCE:
Experience: Minimum of 15+ years of experience in PR with a substantial focus on the fashion industryandbrand management, with at least 5 years in a senior leadership role within the industry.
Education: Bachelor27s degree in Marketing, Communications, Public Relations, or a related field. Master27s degree preferred.
Skills:
- Proven track record of developing and executing successful global PR and brand strategies
- Strong network of media contacts and influencers.
- Excellent communication, leadership, and interpersonal skills.
- Proven track record of relationship management at a senior level.
- Ability to lead teams through times of transformation
- Strategic thinker with a strong attention to detail that encompasses tactical execution.
- Experience managing budgets and analyzing campaign performance.
- Strong project management skills with the ability to manage multiple initiatives simultaneously and lead cross-functionally.
- Ability to thrive in a fast-paced, dynamic environment.
- Self-starter with a proven ability to drive change and create impact.
- Strong written and verbal communication skills.
INTERNAL & EXTERNAL CONTACTS:
Internal: Regional & Divisional Presidents, Regional PR & Marketing Directors, Global Integrated Marketing, Global Creative Services, Fashion Office, Design Teams, Product Team. Social Media, Brand Experience, Corporate Communications, Entertainment Relations
External: Press, Editors, Stylists, Celebrities, Influencers, PR Agencies
SUPERVISORY RESPONSIBILITIES:
Direct: Sr. Director of PR and Influencer
Indirect: PR Managers, PR Coordinators, PR Assistants
BUDGETARY RESPONSIBILITIES: Works directly with the SVP, Brand Communications, and Culture on all matters involving the budget.
DECISION MAKING: Makes critical decisions regarding our PR and Brand Experience Strategy
RESOURCEFULNESS/CREATIVITY: Must be able to influence and be akeen negotiatortoachieveglobal alignment tocommunicationsstrategies while understanding regional nuances.Ability to handle multiple tasks/projects with adherence to deadlines.Must be detail-oriented and find the best solutions and develop methods to improve efficiency. Must be flexible to adapt to changing trends of business and/or ad hoc projects.
ENVIRONMENT: Fast paced creative environment. Works directly with global regions to ensure the efficient function of line selection.
Pay Range:$225,000 - $275,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Additional Compensation: This role is bonus eligible. This role is equity eligible.
Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:
Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
Education Assistance: Receive support for continued education including tuition reimbursement.
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
