Full Job Description
Job Summary/Description:
Gray Media is seeking an aggressive, revenue-focused, and visionary leader to serve as Vice President & General Manager for WLOX-TV (ABC/CBS), the market-dominant media powerhouse serving the Biloxi-Gulfport market and Mississippi Gulf Coast. The VP/GM will lead a fully functioning multi-platform media operation with an uncompromising focus on accelerating top-line revenue growth, maximizing digital and linear sales performance, expanding market share, and leading our championship news and community operations in a highly competitive, success-driven culture.
Duties/Responsibilities include, but are not limited to:
* Drive Multi-Platform Revenue Growth: Serve as the chief revenue strategist for the station; partner daily with sales leadership to set pricing, inventory management, packaging, and go-to-market strategies that consistently exceed monthly, quarterly, and annual billing budgets across broadcast, digital, and Gray Digital Media (GDM).
* Drive Audience Retention & Growth: Partner with news leadership to analyze minute-by-minute ratings and digital consumption metrics, refining pacing, teasing, and content flow to hold viewers across key dayparts.
* Champion New Business & Strategic Accounts: Actively participate in high-level sales calls, cultivate deep C-suite relationships with major regional advertisers, and expand agency partnerships beyond traditional spot TV to capture larger digital, OTT, and multi-market shares.
* Lead Multi-Platform Operations: Lead a fully functioning, 24/7 multi-platform operation with a sharp focus on growing commercial revenue, broadcast ratings, and digital/social engagement.
* Support & Elevate Award-Winning News: Partner with newsroom leadership to uphold WLOX's market-leading news brand, ensure dominant severe weather/crisis readiness, and produce compelling local journalism that delivers ratings and commercial monetization opportunities.
* Champion Relevant, High-Impact News: Foster an aggressive investigative and breaking news culture that delivers urgent, authentic, and locally indispensable content to South Mississippi.
* Modern Cross-Platform Execution: Direct multi-screen content strategies (broadcast, OTT, web, social) to ensure storytelling reaches audiences wherever they consume news, maximizing total brand retention.
* Financial Acumen & P&L Responsibility: Assume full accountability for station P&L, financial statements, monthly pacing/forecasting, capital expense budgets, and operating margins.
* Talent Recruitment & High-Performance Culture: Recruit, mentor, and hold accountable top-tier department heads and sales professionals; build an energetic, competitive, and accountable sales and station culture.
* Governance & Compliance: Strictly enforce all FCC, EEO, SOX, OSHA, and corporate policies, always adhering to the highest ethical and broadcast standards.
* Community Ambassador: Represent WLOX and Gray Media as an engaged, high-profile civic leader across the Mississippi Gulf Coast business and philanthropic community.
Qualifications/Requirements:
* Experience: 5+ years of progressive broadcast/media management experience, with a preferred background as a General Manager, Station Manager, Director of Sales (DOS), or News Director.
* Demonstrated success leading or partnering with newsroom leadership to build strong news brands that grow market share and audience loyalty.
* Strong acumen in ratings analysis, digital audience data, and modern retention techniques (flow, vertical/horizontal tease structures, and active live storytelling).
* Director of Sales (DOS), General Sales Manager (GSM), or News Director with significant commercial business experience.
* Revenue Track Record: Demonstrated history of consistent revenue overperformance, digital sales acceleration, creative non-traditional revenue generation, and effective sales team coaching.
* Strategic Vision: Comprehensive understanding of modern multi-platform media consumption, linear-to-digital transition, advanced audience targeting, and competitive positioning.
* Financial Discipline: Strong command of station budgeting, operational expense management, and revenue forecasting.
* Leadership & Communication: Exceptional executive presence, dynamic motivational leadership, sharp negotiation skills, and strong public speaking abilities.
* Education: Bachelor's degree in Communications, Business, Marketing, Broadcast Journalism, or equivalent executive work experience.
* Must possess a valid driver's license with an acceptable driving record.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLOX-TV/Gray Media is a drug-free company
