Vice President, Business Development

Highwire

$130K — $195K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in business development and client leadership within a marketing, advertising, or PR agency
  • Proven success in leading complex pitches and winning new business
  • Deep understanding of integrated agency service offerings
  • Ability to create scalable systems and processes
  • Strong storytelling and proposal development skills
  • Excellent communication with senior clients
  • Solid grasp of agency economics and pipeline management

Responsibilities

  • Own the entire new business lifecycle from qualification to closure
  • Manage a qualified pipeline that aligns with agency priorities
  • Collaborate with marketing and leadership on growth strategies
  • Track pipeline metrics and health to inform forecasting
  • Build relationships with senior communications leaders
  • Conduct consultative conversations to uncover client needs
  • Lead strategic pitches and develop insight-driven proposals
  • Create frameworks to enhance win rates and improve reporting

Benefits

  • Medical, dental, and vision coverage
  • 401(k) matching
  • Generous paid time off
  • Additional perks to support overall well-being and growth
  • Remote and hybrid work options available
Full Job Description
The Vice President, Business Development will lead and scale the agency's new business function at a key stage of growth.

This role owns Highwire's new business engine-driving pipeline strategy, leading pitches, and converting opportunities into long-term client partnerships. Working closely with executive leadership and practice teams, this leader will shape go-to-market strategy, elevate pitch excellence, and build the systems that make growth repeatable and scalable.
Key Responsibilities
Drive Growth & Pipeline
  • Own the full new business lifecycle from qualification to close
  • Manage a strong, qualified pipeline aligned to agency priorities
  • Partner with marketing and leadership to drive inbound and outbound growth strategy
  • Track pipeline health, forecasting, and performance metrics
Lead Prospecting & Client Engagement
  • Build relationships with senior marketing and communications leaders
  • Lead consultative conversations that uncover client needs and opportunities
  • Partner with account teams to drive cross-sell and upsell growth within existing clients
Lead Pitches & Win New Business
  • Lead RFPs, referrals, and strategic pitch processes
  • Partner with account teams to develop compelling, insight-driven proposals and presentations
  • Orchestrate cross-functional teams across strategy, creative, digital, and insights
  • Prepare and coach teams to deliver high-stakes presentations with strong executive presence
Build Scalable Systems
  • Create playbooks, templates, and frameworks to improve win rates and efficiency
  • Improve forecasting, reporting, and pipeline visibility
  • Use data to continuously refine business development performance
Lead & Collaborate Across Teams
  • Mentor and develop business development talent
  • Align cross-functional teams around growth opportunities
  • Share market insights that inform agency strategy and offerings
Success Factors
  • 10+ years of experience in business development and client leadership with a communications, marketing, advertising or public relations agency
  • Proven success leading complex, multi-stakeholder pitches and winning new business
  • Strong understanding of integrated, cross-channel agency offerings
  • Ability to build systems and processes that scale growth
  • Executive presence with experience engaging senior-level procurement leaders and decision-makers
  • Strong storytelling, pitching, and proposal development skills
  • Solid understanding of agency economics and pipeline management
  • U.S.-based, open to candidates anywhere in the U.S.
Ideal Attributes
  • Strategic Growth Leader - connects market insight to opportunity
  • Builder - creates structure, systems, and repeatable processes
  • Collaborative Operator - brings teams together and drives alignment
  • Strong Pitch Leader - excels in high-stakes, competitive environments
  • Executive Communicator - clear, confident, and credible with senior clients


The salary range for this position is $130,000 to $195,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid

Location & Work Environment

Highwire offers both remote and hybrid work options, depending on where you live.

Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.

Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..

Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.

Join the Highwire team

If you're inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.

Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!

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