Eltropy is a software company that provides a secure messaging platform for financial institutions. The platform enables financial institutions to communicate with their customers via text messaging, which is a more convenient and efficient way to communicate than traditional methods such as email or phone. Eltropy's platform is designed to be compliant with regulations such as the Telephone Consumer Protection Act (TCPA) and the Financial Industry Regulatory Authority (FINRA) rules. The company was founded in 2013 and is headquartered in Redwood City, California.