About the Role
The New York Times is hiring a Vice President, Audience Insights to lead a high-impact team of researchers working to inform company-wide priorities.
You will oversee rigorous, insightful, and actionable research for partners spanning our data, design, growth, product, marketing, and strategy organizations, as well as the newsroom. You will also work with company leaders to shape a research agenda that helps The Times continue to understand, reach, and engage the audiences that our mission and business rely on.
This is a hybrid position, and you will work out of our NYC headquarters at least three days per week. You will report to the SVP, Strategy and Corporate Development.
ResponsibilitiesIn this role, you will:
- Lead and mentor a team of multidisciplinary researchers, and nurture the team's joyful and collaborative culture.
- Oversee audience research programs with product and design teams to define our target audiences, understand their needs, and inform roadmaps.
- Oversee audience research that shapes our marketing strategy, creative development and messages, and measures the effectiveness of our campaigns and other communications.
- Oversee research to help drive audience engagement with our site and apps, subscription conversion, retention and win-back.
- Shape audience research programs that support newsroom strategic priorities.
- Communicate widely about both internal and external research, putting findings in context for Times executives and teams.
- Harness best practices for research, including the use of A.I., that enhance productivity and quality while maintaining methodological integrity.
- Demonstrate support and understanding of the value of journalistic independence, and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications- 15+ years of experience in primary research, market research, UX research, and consumer insights, including in a content or digital product company.
- 7+ years of experience managing high-performing teams and navigating matrixed stakeholder environments.
- Demonstrated ability to influence decisions through research-based insights.
Preferred Qualifications- Advanced degree in a quantitative or social science field.
- Experience with both digital product design and traditional market research.
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Additional Compensation and Benefits:For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental, and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
The annual base pay range for this role is between:
$275,000-$300,000 USD
Candidate Use of GenAI Tools:We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
If you're an engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
