UX/UI Conversion Specialist

Kapitus is seeking a highly skilled, data-driven, and user-obsessed UX/UI Conversion Specialist to join our Marketing team. This individual will own the design, development, and continuous optimization of Kapitus' landing pages, forms, and conversion pathways - with a relentless focus on turning traffic into qualified leads and improving the end-to-end digital experience for prospective customers. The ideal candidate is equal parts designer and analyst - someone who understands the nuances of human behavior and decision-making online, and who leverages that understanding alongside performance data to build digital experiences that convert. This is a hands-on, execution-oriented role for someone who takes pride in the details and is energized by measurable impact. What you'll do: Conversion Optimization Strategy • Own the strategy and execution of Kapitus' conversion rate optimization (CRO) program across all digital touchpoints, including landing pages, lead capture forms, and application entry points. • Develop and maintain a structured testing roadmap, prioritizing experiments based on traffic volume, business impact, and behavioral insights. • Analyze conversion funnel performance to identify friction points, drop-off patterns, and optimization opportunities. • Leverage data, heatmaps, session recordings, and user behavior analysis to inform design and UX decisions. • Partner with the Lead Generation team to ensure conversion pathways are aligned with campaign traffic sources, audience segments, and sales division needs. • Establish and report on core CRO KPIs, including conversion rate by page, form completion rate, cost-per-lead, and A/B test performance. Landing Page Design & Development • Design, build, and maintain high-converting landing pages within WordPress, ensuring a seamless experience from ad click to form submission. • Translate campaign briefs, audience insights, and brand guidelines into compelling, conversion-focused page experiences. • Scope, source, and integrate WordPress plugins, third-party tools, and custom functionality to enhance landing page performance and capability. • Ensure all landing pages are mobile-optimized, fast-loading, and technically sound across devices and browsers. • Manage the full landing page lifecycle - from concept and design through development, QA, launch, and post-launch optimization. • Maintain a library of tested, reusable landing page templates and components to support campaign scalability. Form Design & Optimization • Design, build, and continuously optimize lead capture forms with a focus on reducing friction, improving completion rates, and maintaining data quality. • Apply UX best practices and behavioral principles to form structure, field sequencing, microcopy, and visual design. • Test and iterate on form length, field types, CTAs, progressive profiling, and conditional logic to improve performance. • Ensure forms are properly integrated with HubSpot and Salesforce, with accurate field mapping, lead routing, and data capture. • Partner with sales and operations stakeholders to balance form completeness with user experience and conversion efficiency. UX/UI Design • Apply UX/UI design principles to all digital conversion assets, ensuring a consistent, intuitive, and on-brand user experience. • Conduct UX audits of existing pages, forms, and conversion flows to identify experience gaps and improvement opportunities. • Develop wireframes, prototypes, and design mockups to communicate concepts and gather stakeholder feedback prior to development. • Factor human behavior, cognitive load, visual hierarchy, and persuasive design principles into every design decision. • Ensure designs meet accessibility standards (WCAG) and provide an inclusive experience across all user types. Testing, Analytics & Insights • Design and execute A/B and multivariate tests across landing pages, forms, CTAs, and conversion elements. • Leverage GA4, HubSpot, and other analytics and behavior tools to monitor performance and extract actionable insights. • Translate test results and performance data into clear recommendations and implement winning variations efficiently. • Build and maintain dashboards and reports that communicate conversion performance to marketing leadership and cross-functional stakeholders. • Stay current on CRO methodologies, UX trends, and emerging tools to ensure Kapitus remains at the forefront of digital conversion best practices. Cross-Functional Collaboration • Collaborate closely with the Lead Generation, Content, and AI & Brand Visibility teams to ensure conversion assets are aligned with campaign goals and audience strategies. • Partner with sales division stakeholders to understand customer profiles, objections, and journey nuances that should inform landing page and form design. • Work with internal and external development resources to scope and implement technical requirements for landing page functionality. • Contribute to broader website optimization efforts in collaboration with relevant marketing and technology stakeholders. What we're looking for: • Bachelor's degree in UX/UI Design, Marketing, Human-Computer Interaction, or a related field; equivalent professional experience will also be considered. • 5+ years of experience in UX/UI design, conversion rate optimization, or digital marketing with a strong focus on landing pages and lead generation forms. • Demonstrated track record of improving conversion rates through data-informed design and structured experimentation. • Proficiency in WordPress, including page building, plugin integration, and troubleshooting within a CMS environment. • Strong UX/UI design skills with experience creating wireframes, prototypes, and high-fidelity mockups using tools such as Figma, Adobe XD, or equivalent. • Experience integrating and configuring WordPress plugins and third-party tools to extend landing page and form functionality. • Solid understanding of A/B and multivariate testing methodologies and platforms (e.g., Google Optimize, VWO, or equivalent). • Proficiency with Google Analytics 4 (GA4) and HubSpot; experience with Salesforce is a plus. • Experience with user behavior analytics tools such as Hotjar, Microsoft Clarity, or equivalent. • Strong understanding of human behavior, persuasive design, and cognitive principles as applied to digital experiences. • Working knowledge of HTML/CSS; ability to make minor front-end edits without developer support is a strong plus. • Familiarity with accessibility standards (WCAG) and mobile-first design principles. • Strong analytical mindset with the ability to interpret data, draw conclusions, and make confident, evidence-based decisions. • Excellent communication and collaboration skills, with the ability to present design rationale and test findings clearly to non-technical stakeholders. • Highly organized and detail-oriented, with the ability to manage multiple projects and priorities simultaneously. Kapitus Total Rewards Package Includes: • Competitive Base Salary Range of $62,800-$100,800. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant's final salary will depend on a number of factors including the applicant's geographic location, skills, and experience • Annual Incentive Compensation Eligibility - Up to 10% annually • Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life. • Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses. • Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being. • 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense. • Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events. • Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones. • Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work. • LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: • Pet and car insurance discounts. • Financial services such as LegalShield. • Relaxation and stress management tools. • Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life. • Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy. • Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities. • Paid Time Off and Sick Time. • Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary. Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.