RDO Equipment Co.

Utility Sales Professional

RDO Equipment Co. • $70K — $100K *
Pflugerville, TX 78660In-Person
Energy & Utilities
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Prior sales experience or relevant sales training
  • Solid understanding of local market conditions
  • Strong communication skills
  • Relationship-building and interpersonal skills
  • Customer-focused mindset
  • Ability to manage multiple priorities
  • Valid work authorization to work in the U.S.

Responsibilities

  • Develop and maintain long-term customer relationships
  • Deliver equipment solutions that support customer operations
  • Execute sales strategies and monitor market trends
  • Conduct equipment demonstrations and assess trade-in values
  • Utilize company systems for documenting sales activity
  • Uphold safety requirements and company policies
  • Participate in training for customer satisfaction and efficiency

Benefits

  • Average earnings of $70,000-$100,000+ in the first year
  • Guaranteed base salary plus commissions
  • Late model company truck provided
  • Comprehensive benefits package
  • Training and development opportunities
  • Team outings and monthly events
  • Emphasis on a supportive and safe work environment
Full Job Description
The Utility Sales Professional is responsible for developing and maintaining long-term customer relationships within an assigned territory by providing practical equipment solutions that support customer success. This role focuses on utility equipment-including skid loaders, mini excavators, and compact loaders-while promoting the full range of RDO Equipment Co. offerings in a professional and consultative manner. This position is well suited for a motivated sales professional who enjoys working directly with customers, understands the value of partnership, and takes pride in delivering solutions that create mutual value.

What's In It For You:

  • Average $70,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Late model company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Customer Relationship and Sales Management: Develop and maintain long-term customer relationships within an assigned territory by delivering equipment solutions that support customer operations and drive profitable growth across whole goods, parts, and service.
  • Sales Execution and Market Awareness: Execute sales strategies by leveraging manufacturer programs, conducting equipment demonstrations, assessing trade-in values, and monitoring competitive activity and industry trends to inform territory planning and market share goals.
  • Process, Systems, and Coordination: Utilize company systems to document and manage sales activity, ensure timely follow-up, and partner with the Sales Manager and internal teams to coordinate order fulfillment, delivery, and equipment logistics.
  • Professional Standards and Continuous Development: Uphold safety requirements, company policies, and professional conduct while participating in training, communication efforts, and team initiatives to support customer satisfaction and operational efficiency.
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Experience: Prior sales experience and/or relevant sales training. Solid understanding of local market conditions.
  • Skills: Strong communication, relationship-building, and interpersonal skills. Customer-focused mindset with the ability to manage multiple priorities.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Team outings: We regularly attend events and doing things together outside of work.
  • Great team atmosphere: Everyone is willing to help out when needed. Monthly events like chili cook-offs, a Christmas party and a pumpkin carving contest.
  • Team member perks: Ice Cream Wednesdays and Hot Dog Fridays. Food trucks/snow cone trucks in the heat of the summer.
  • Safe environment: Management and team members look out for the safety of others in the shop and around equipment.
  • Equipment variety: We work on and with a lot of different kinds of machines, this is especially a perk for our technicians.
  • Emphasis on training: Training and development are big deals here; every technician has the opportunity to become a capstone technician.
  • Customer & association events: Team building events with customers and associations.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Manufacturing & Automotive
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ
RDO
* Ladders Estimates

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