Location: San Jose, CA
Job Type: Full-Time
Location: 1245 S Winchester Blvd, San Jose
Intended Start Date: ASAP
We are looking for a
User Conversion & Operations Specialist who can develop a deep understanding of the needs of U.S. K-12 families and drive business growth through parent engagement, course conversion, and user operations.
This role will initially focus on
frontline parent communication and course conversion. You will work directly with parents, understand their needs and decision-making process, and take ownership of conversion results. As you build a deeper understanding of our users and products, you will gradually take on broader user operations initiatives, including cross-subject enrollment among existing families, referral programs, parent communities, and user engagement activities.
We are looking for someone who can do more than simply follow an established process. We want someone who
understands users, takes ownership of goals, and proactively finds ways to get results.What You'll Do- Parent Communication & Course Conversion
- Communicate directly with parents to understand students' learning needs, current performance, and key factors influencing family decisions.
- Recommend appropriate courses based on user needs and drive trial class bookings and course enrollment.
- Consistently follow up with prospective families and address common concerns related to learning outcomes, course difficulty, scheduling, pricing, and other considerations.
- Take ownership of key conversion outcomes, including trial class bookings, attendance, and long-term course enrollment.
- Identify recurring user needs, objections, and reasons for drop-off, and continuously improve communication strategies and conversion SOPs.
- Community Operations & User Growth
- Develop a deep understanding of existing families and identify cross-subject enrollment opportunities across Math, ELA, and other programs.
- Participate in referral initiatives by designing user outreach, incentives, and conversion pathways.
- Segment users by grade level, subject, and learning stage and develop targeted engagement strategies.
- Identify growth opportunities through user feedback and data, and turn insights into actionable initiatives.
- Community & User Engagement Programs
- Support the day-to-day operation of parent communities and maintain ongoing communication with families to increase engagement.
- Track data related to user communication, conversion, cross-subject enrollment, referrals, and engagement programs.
- Plan and execute programs such as learning challenges, educational resource campaigns, trial classes, assessments, and parent workshops.
- Develop parent-facing content and activities around topics relevant to U.S. K-12 families, including learning pathways and school or admissions-related policies.
- Design user journeys that move families from initial participation toward further engagement and course conversion, with timely follow-up for high-potential users.
- Track key metrics such as registration, participation, and conversion, and continuously optimize programs based on results.
Requirements- Bachelor's degree or above.
- Native or near-native Chinese communication skills and professional working proficiency in English.
- Strong user communication skills, with the willingness to proactively reach out, follow up consistently, and move users toward the next step.
- Strong goal orientation and results ownership, with the ability to take responsibility for clear conversion and operational targets.
- Strong learning ability and execution skills; able to proactively identify solutions and move projects forward in ambiguous situations.
- Basic data literacy and the ability to use data and user feedback to evaluate and improve performance.
- Ability to work on-site in Silicon Valley on a long-term basis.
Preferred Qualifications
- Experience in education, user operations, community operations, admissions, enrollment, or conversion-focused roles.
- Familiarity with U.S. K-12 education or the educational needs of Chinese families in the U.S.
- Experience managing parent communities, user engagement programs, or in-person events.
- Ability to demonstrate past business impact with specific examples and measurable results.
Why You'll Like This Role- Clear Growth Path: Opportunities to grow into project management, academic operations, education product, or people management roles.
- Deep Exposure to U.S. ELA Education: Work directly with ELA programs serving North American K-12 families and help bring structured, effective English learning experiences into real classrooms and homes.
- Cross-Functional Business Exposure: Work closely with teaching, curriculum, and marketing teams throughout the user growth process.
- Long-Term Career Development: Build toward broader roles in user operations, user growth, academic operations, or project management.
Compensation & Benefits Structure:- Total Compensation Package: $80,000-$90,000
- Includes Base Salary: $78,000-$80,000 + Teaching Bonus: Up to 10%
- Extensive hands-on experience and the opportunity to own and lead impactful projects from an early stage; Fast-track path to management-level roles within 2-3 years, supported by structured mentorship and direct coaching from experienced leaders
- 401k and Health, Vision, and Dental Insurance
- H1B Sponsorship available for eligible candidates
- As part of a global education company, you may have the chance to collaborate with international branches, engage with our headquarters, or explore cross-border career opportunities
- Relocation Allowance available
