The RoleAs a
User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels-including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
Please note that this post serves the purpose of enhancing our talent pool while we prepare to launch the official job. As soon as it gets posted we will get in touch with you.
Responsibilities- Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
- Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
- Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
- Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
- Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.
Requirements- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
- Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
- Strong analytical, strategic thinking, and communication skills.
What benefits are we offering?- Apple hardware ecosystem for work.
- Annual Bonus.
- Medical Insurance (including vision & dental).
- Disability insurance - short and long-term.
- 401k up to 4% contribution.
- Air Conference - an opportunity to meet the team, collaborate, and grow together.
- Transportation budget
- Free meals at the hub
- Gym membership
