User Acquisition Manager

Inkitt

$120K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years of performance marketing experience, especially in paid acquisition channels
  • Proven track record in campaign strategy and optimization
  • Strong analytical skills for data interpretation and decision-making
  • Proficient in structured testing and experimentation frameworks
  • Ability to collaborate with cross-functional teams
  • Experience in identifying scalable growth opportunities
  • Comfortable in fast-paced, accountability-driven environments
  • Builder mentality focused on rapid iteration and continuous learning

Responsibilities

  • Own strategy and execution for paid user acquisition channels
  • Design and analyze experiments to find growth opportunities
  • Build and optimize campaigns for user acquisition and revenue growth
  • Collaborate with cross-functional teams on acquisition strategies
  • Evaluate channel performance with a focus on incrementality and outcomes
  • Translate insights into actionable recommendations for performance improvements
  • Identify new platforms and opportunities for channel expansion

Benefits

  • 401k plan for future savings
  • Comprehensive health benefits including medical, dental, and vision
  • Professional coaching available to all employees
  • Team-building events, including a trip to Tulum
  • Unlimited access to Galatea and CandyJarTV apps
  • Unlimited budget for self-development books
  • Charity donation at one year anniversary
  • Free daily lunch in office
  • Class Pass membership for US employees and gym access for Berlin employees
  • Dog-friendly offices in Berlin and San Francisco
Full Job Description
What You'll Do:

  • Own the strategy, execution, and optimization of one or more paid user acquisition channels (e.g. Paid Search, Paid Social, DSP/Programmatic, OTT/CTV, Influencer, or emerging channels).
  • Design, launch, and analyze structured experiments to identify scalable growth opportunities and unlock new acquisition levers.
  • Build and optimize campaigns that drive efficient user acquisition, engagement, and long-term revenue growth.
  • Partner closely with Growth, Product, Creative, and Analytics teams to develop high-impact acquisition strategies.
  • Evaluate channel performance with a strong focus on incrementality, true lift, and business outcomes.
  • Translate data and campaign insights into actionable recommendations that improve performance at scale.
  • Build repeatable processes, testing frameworks, and playbooks that compound growth over time.
  • Continuously identify new platforms, audiences, creative approaches, and channel expansion opportunities.
  • Balance strategic thinking with hands-on campaign execution in a fast-paced, experimentation-driven environment


What You'll Bring:

  • 2+ years of hands-on performance marketing or user acquisition experience, with deep expertise in at least one paid acquisition channel
  • Proven experience owning campaign strategy, execution, optimization, and performance against growth KPIs
  • Strong analytical skills with the ability to interpret data, measure incrementality, and make data-driven decisions
  • Experience designing and executing structured testing roadmaps and experimentation frameworks
  • Ability to work cross-functionally with Product, Creative, Growth, and Analytics teams
  • Demonstrated ability to identify scalable growth opportunities and turn insights into measurable business impact
  • Comfortable operating in a fast-moving, high-accountability environment with an ownership mindset
  • Builder mentality with a bias toward action, rapid iteration, and continuous learning
  • Experience in consumer technology, mobile apps, subscriptions, gaming, entertainment, or other B2C digital products is preferred
  • Familiarity with mobile attribution, experimentation, and performance measurement tools is a plus


Who We Are Looking For:

  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company


What We'll Offer:

  • 401k plan, designed to help you save for the future
  • Health benefits tailored to your needs, including medical, dental, and vision coverage
  • Professional coaching for everyone
  • Team-building events, including our annual Tulum trip
  • Unlimited access to our Galatea app and CandyJarTV app
  • Unlimited budget for self-development books
  • Charity donation of your choice at your one year anniversary
  • Free lunch in office everyday
  • Class Pass membership for US based employee and gym access for Berlin employees
  • Dog friendly offices in Berlin and San Francisco


$120,000 - $150,000 a year

Salary offers are determined based on the candidate's experience, skills, and alignment with the requirements of the role, as well as internal equity and market benchmarks.

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