Position Summary...The Manager, Product Marketing leads the development and execution of strategic marketing initiatives to enhance product positioning and adoption. This role involves collaborating with cross-functional teams and stakeholders to align marketing strategies with business objectives. Utilizing data analysis and market research, the manager drives informed decision-making and continuous improvement. The position requires strong communication skills to influence various audiences and deliver compelling presentations. The manager also oversees product training and customer feedback integration to support successful product launches and sustained market growth.
The VIZIO B2B Product Marketing team drives the go-to-market strategy for data and advertising products across multiple platforms, including Home Screen, CTV, and Programmatic. This team aligns product capabilities with market demands, clearly communicating the value of VIZIO's offerings. They support product launches, provide enablement resources, and deliver competitive insights. Collaborating closely with stakeholders, the team leverages data analysis and strategic marketing to enhance product adoption and business growth, ensuring effective communication and alignment across advertising and data functions.
What you'll do...- Define product positioning and messaging, and create compelling content to differentiate VIZIO in the marketplace.
- Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and execute go-to market plans
- Develop marketing materials and processes to support product launches.
- Manage product launch timing and communication with stakeholders.
- Provide feedback and direction to external creative and PR agencies
- Conduct qualitative and quantitative research to inform product roadmaps.
- Conduct competitive analyses and formulate actionable takeaways.
- Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers
- Analyze internal data to enhance the VIZIO A value proposition
- Develop and deliver clear, data-driven presentations and proposals to influence stakeholders and drive alignment across business units.
- Manage end-user training programs to improve client proficiency and product utilization.
What you'll bring:
- Product marketing experience in entertainment, ad sales, ad tech, and/or connected devices, with a strong understanding of streaming platforms and digital distribution.
- Experience marketing to brand advertisers, agencies, and content owners.
- Proven ability to drive advertising revenue through marketing and product initiatives and close partnership with sales and product teams.
- Strong cross-functional leadership skills, with a track record of executing complex initiatives from strategy through launch.
- Experience developing and delivering product training, demos, and marketing materials to drive adoption.
- Expertise in market, competitive, and customer analysis to inform positioning and strategic marketing plans.
- Excellent communication, presentation, and stakeholder-influencing skills, delivering clear, data-driven narratives internally and externally.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Francisco, California US-11574: The annual salary range for this position is $104,000.00 - $202,000.00
Los Angeles, California US-11583: The annual salary range for this position is $96,000.00 - $186,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field. Option 2: 4 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location... 
