US Web3 Channels & Community Lead

OKX$178K — $214K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in crypto or related fields
  • Proven ability to build relationships with key opinion leaders (KOLs)
  • Strong understanding of Western crypto culture and community dynamics
  • Excellent communication skills in English, both written and spoken
  • Proactive and execution-oriented in a fast-paced environment
  • Strong commercial acumen linking channel activities to business outcomes

Responsibilities

  • Build and maintain relationships with Western KOLs and community leaders
  • Develop high-quality channels in the US and Western crypto market
  • Identify influential traders and community figures in various market cycles
  • Support go-to-market strategies for Web3 products through community activation
  • Drive collaborations around new products and ecosystem opportunities
  • Build and manage community initiatives like ambassador programs
  • Act as the external voice for product updates and community engagement

Benefits

  • Competitive total compensation package
  • L&D programs and education subsidy for growth
  • Team building programs and company events
  • Wellness and meal allowances
  • Comprehensive healthcare schemes for employees and dependents
  • Additional benefits shared during the hiring process
Full Job Description
We are looking for a US-based Channels & Community Lead to help build our presence across Western crypto communities. This role will focus on building long-term relationships with KOLs, traders, community leaders, builders, and ecosystem partners, while also serving as a visible and credible voice in the Western Web3 market. The ideal candidate understands crypto-native culture, moves fast, builds trust naturally, and can turn relationships into measurable business outcomes. What You'll Be Doing • Build and maintain relationships with Western KOLs, traders, community leaders, builders, and ecosystem partners. • Develop a long-term network of high-quality channels across the US and broader Western crypto market. • Identify active and influential traders, creators, and community nodes in each market cycle. • Support GTM for DEX, X Layer, Wallet, and other Web3 products through channel activation and community distribution. • Drive collaborations around new products, assets, campaigns, and ecosystem opportunities. • Build and operate Western community initiatives, including trader groups, ambassador programs, and local community partnerships. • Act as an external-facing voice for product updates, ecosystem developments, market opportunities, and community engagement. • Work closely with Product, Growth, GTM, and Ecosystem teams to translate product capabilities into clear market narratives and distribution strategies. • Collect market and user feedback while maintaining strong judgment on what is strategically relevant. • Track channel performance and contribute to user growth, trading volume, revenue, and long-term ecosystem retention. What We Look For In You • Based in New York or the Bay Area, and able to work closely with the local team. • Deep understanding of Western crypto culture, CT, onchain trading, Meme, DEX, and community dynamics. • Strong communication and relationship-building skills; comfortable engaging directly with KOLs, traders, founders, and community operators. • Highly execution-oriented, proactive, and comfortable operating in a fast-moving environment. • Strong commercial sense and ability to connect channel activities with measurable business outcomes. • Good product sense and ability to distinguish meaningful user feedback from short-term or low-quality requests. • Comfortable building relationships from zero and following through until they become repeatable partnerships. • Strong written and spoken English with the ability to communicate naturally in crypto-native communities. • High ownership, strong judgment, and a clean professional reputation. Nice to Haves • Candidates with existing experience in Web3 BD, KOL relations, community growth, trading platforms, or crypto ecosystems. • Candidates with established relationships across Western trader, KOL, or community networks. • Candidates who have lived and worked in both Asian and Western environments are a plus. Perks & Benefits • Competitive total compensation package • L&D programs and Education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process! The salary range for this position is $178,888 to $214,666 The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site. #LI-SK1 #LI-HYBRID

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Join OKX's market-leading team to assist some of the most sophisticated and forward-thinking traders in mastering the fast-paced world of cryptocurrency trading and investment. Transform the landscape of digital finance with the brightest minds at OKX, where innovation meets deep industry expertise in a culture of diversity and leadership. Lead from a unique position in the marketplace, at the nexus of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the complexities of digital finance. Collaborate with a dedicated group of professionals in an environment where career growth and opportunities are abundant.

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