Career CategoryMarketing
Job DescriptionUS HCP Omnichannel Marketing Director, Obesity and Related ConditionsWhat you will do
The HCP Omnichannel Marketing Director OaR will report to the Sr Director, HCP Marketing, Obesity and Related Conditions (OaR), this leader will own the strategy and performance of HCP omnichannel engagement across paid media, CRM, web, and digital activation in support of the Obesity and Related Conditions (OaR) organization. The role is responsible for building a connected customer experience for both called and non-called HCP audiences, leveraging data, technology, content, and analytics to accelerate awareness, adoption, and advocacy.
The ideal candidate is a strategic leader with deep expertise in omnichannel marketing, customer engagement, digital transformation, and commercial execution. They will play a critical role in obesity and related conditions launches for healthcare professionals.
Responsibilities:Lead HCP Omnichannel Strategy - Develop and execute the integrated HCP omnichannel strategy across paid, owned, and earned channels.
- Create differentiated engagement approaches for called and non-called audiences.
- Align media, CRM, web, content, and field engagement into connected customer journeys.
- Advance personalization, orchestration, and AI-enabled engagement capabilities.
- Partner across Marketing, Sales, Analytics, Medical, and Commercial teams to drive business impact.
Drive HCP Demand Generation & Media - Lead HCP paid media strategy, planning, and optimization.
- Evaluate channel performance, investment allocation, and audience strategy.
- Identify new channels and engagement opportunities to support growth.
- Establish measurement frameworks and performance-driven decision making.
Own CRM, Engagement & Web Strategy - Lead HCP CRM strategy, segmentation, journey design, and personalization.
- Develop customer lifecycle programs that improve engagement and adoption.
- Own the vision and roadmap for HCP web properties, portals, and digital experiences.
- Optimize customer experiences through analytics, testing, and continuous improvement.
- Ensure digital channels work together as a unified engagement ecosystem.
- Champion modern marketing practices, new technologies, and AI-enabled ways of working.
Leadership and relationships: - Build and develop a high-performing omnichannel marketing team.
- Acts as coach and advisor to senior professionals by providing guidance within the team and across departments
- Determines the approach to project timelines and assignments, accountable for results
- Guides and informs resource allocation
- Fosters relationships across departments; expands relations across countries and Functions
- There is 25% travel associated with this position
What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborator with these qualifications.
Basic Qualifications: Doctorate degree and 4 years of marketing or relevant experience
Or
Master's degree and 7 years of marketing or relevant experience
Or
Bachelor's degree and 9 years of marketing or relevant experience
Preferred Qualifications:- Deep expertise in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.
- Proven success leading digital transformation and commercial growth initiatives.
- Experience managing significant media investments and engagement programs.
- Strong analytical, strategic, and cross-functional leadership skills.
- Demonstrated ability to build teams and drive organizational change.
- Excellent collaboration and communication skills, particularly in cross-functional and matrixed environments. Commercialization experience in a collaborative environment a plus.
- Demonstrated leadership and experience building and leading impactful teams.
- Launch experience, preferably in biotechnology or pharmaceutical space. Experience in healthcare, medical devices, pharmaceuticals, or other regulated industries.
What you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
Apply now and make a lasting impact with the Amgen team.
careers.amgen.com
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Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
Sponsorship
Sponsorship for this role is not guaranteed.
#obesity
Salary Range184,336.10USD -249,395.90 USD
