OverviewBrightstar Lottery is seeking an experienced Market Research & Insights Lead to manage and execute research initiatives that inform decisions across Product, Game Content, Marketing, Operations, Sales, and Lottery Customer teams.
Reporting to the U.S. Market Insights Director, this role will independently lead quantitative and qualitative research from initial business question through study design, execution, analysis, and final recommendations. You will partner closely with internal stakeholders, research suppliers, and lottery customers to translate complex data and consumer behavior into practical insights that strengthen decision-making, customer relationships, and business growth.
What You'll Do- Lead quantitative and qualitative market research projects from initial scoping and research design through analysis, reporting, and presentation of findings.
- Partner with Product, Game Content, Marketing, Sales, Operations, proposal teams, and other stakeholders to translate business challenges into clear research objectives and actionable insight plans.
- Design research objectives, hypotheses, questionnaires, discussion guides, sampling approaches, and analytical frameworks aligned with business needs and research best practices.
- Analyze and synthesize primary, secondary, syndicated, and operational data to identify meaningful trends, opportunities, and recommendations.
- Develop clear, compelling narratives that connect research findings to strategic business outcomes and enable informed decision-making.
- Manage multiple concurrent research initiatives while balancing methodological rigor, speed, budget, timelines, and stakeholder expectations.
- Monitor lottery, gaming, consumer, and related market trends to maintain a current perspective on player behavior, category dynamics, competitive positioning, and customer priorities.
- Execute agile and rapid-response research, including surveys, concept testing, communications testing, product evaluation, workshops, and conference-related research.Support and help expand Brightstar Lottery's agile research capabilities, including company research panels and rapid-response solutions.
- Manage customer-funded and Brightstar-sponsored research at the state and jurisdiction level in partnership with lottery customers and internal teams.Work directly with lottery customers to define research objectives, interpret findings, develop recommendations, and present results to staff and executive leadership.
- Partner with sales and account teams to identify opportunities to apply research and insights to customer engagement and strategic planning.
- Select, evaluate, and manage external research suppliers, panels, and data providers, including supplier due diligence, scope development, budgeting, project execution, and quality assurance.
- Build productive relationships with research partners while ensuring high standards for service, methodology, quality, and value.
Strategic ImpactThis role serves as a trusted research and insights partner across Brightstar Lottery's U.S. business, helping teams turn consumer, player, market, and customer information into better business decisions. By connecting research findings to product innovation, game performance, marketing effectiveness, retail experience, player engagement, and customer priorities, you will help identify opportunities and shape recommendations with meaningful commercial and customer impact.
You will also contribute to the continued development of Brightstar Lottery's agile insights capabilities, making high-quality research more accessible and responsive to evolving business and customer needs.
What We're Looking For- Bachelor's degree in Marketing, Market Research, Business, Communications, Statistics, Social Sciences, or a related discipline.
- 10-15 years of progressive experience in market research, consumer insights, customer insights, analytics, lottery research, or a related field.
- Demonstrated experience independently designing and executing quantitative and qualitative research programs from study design through analysis, reporting, and recommendation development.
- Strong knowledge of market research methodologies, sampling approaches, survey design, analytical techniques, and industry best practices.
- Proven ability to translate complex data and research findings into clear, actionable business insights and recommendations.
- Experience synthesizing insights across multiple sources, including primary research, secondary research, syndicated data, and operational data.
- Strong presentation and storytelling skills, including experience presenting research findings and recommendations to business leaders and external customers.
- Demonstrated project management skills with the ability to successfully manage multiple concurrent initiatives, priorities, timelines, and budgets.
- Experience selecting and managing external research suppliers and partners.
- Strong stakeholder management, communication, and relationship-building capabilities.
- Ability to balance strategic thinking with hands-on research execution and attention to detail.
- Ability to collaborate effectively across functions, geographies, and cultures.
Nice to have- Experience within the lottery, gaming, entertainment, or another highly regulated consumer industry.
- Market research experience in an agency environment, client-side organization, or a combination of both.
Why Join Brightstar Lottery?This is an opportunity to bring deep research expertise to a highly collaborative role where insights directly influence products, player experiences, customer strategies, and business decisions. You'll work across teams and directly with lottery customers while helping Brightstar Lottery strengthen its research capabilities and turn complex information into meaningful action.
If you're passionate about market research, consumer insights, storytelling with data, and using research to drive better business and customer outcomes, we'd love to hear from you.
Success Profile• Leading Complexity
• Leading People
• Leading the Business
• Leading Self
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At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $97,763 - $200,000. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.
Immigration sponsorship is not available for this role.
All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.
